Oracle, MySQL, Cassandra, Hadoop Database Training Classes in Rochester, New York
Learn Oracle, MySQL, Cassandra, Hadoop Database in Rochester, NewYork and surrounding areas via our hands-on, expert led courses. All of our classes either are offered on an onsite, online or public instructor led basis. Here is a list of our current Oracle, MySQL, Cassandra, Hadoop Database related training offerings in Rochester, New York: Oracle, MySQL, Cassandra, Hadoop Database Training
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2 May, 2024 - 3 May, 2024 - Ruby Programming
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Blog Entries publications that: entertain, make you think, offer insight
The name placard in your cube might not say anything about sales, but the truth is that everyone, employed as such or not, is a salesperson at some point every single day. In the traditional sense, this could mean something like pitching your company’s solutions to a client. In the less-traditional sense, it could mean convincing your child to eat their vegetables. Yet for those two drastically different examples and everything in between, there is a constant for successful sellers: unveiling the “Why.”
Spending time and energy making prospects understand why you do what you do instead of exactly what it is you do or how you do it is not a new concept. But I’m a firm believer that proven concepts, no matter how old and frequently referenced they are, can’t be repeated enough. This idea has recently and fervently been popularized by marketer, author, and thinker extraordinaire Simon Sinek via his 2009 book, Start With Why. You can learn about him here on Wikipedia or here on his site. To begin, let me suggest that you watch Sinek’s TED talk on Starting With Why here on YouTube before reading any further. I’ll let him take care of the bulk of explaining the basics, and then will offer some ideas of my own to back this up in the real world and explore the best ways to start thinking this way and apply it to your business.
First, a little on me. After all, if I were to practice what Sinek preaches, it would follow that I explain why it is I’m writing this piece so that you, the reader, not only have a good reason to pay attention but also understand what drives me on a deeper level. So, who am I? I’m an entrepreneur in the music space. I do freelance work in the realms of copywriting, business development, and marketing for artists and industry / music-tech folks, but my main project is doing all of the above for a project I’ve been on the team for since day one called Presskit.to. In short, Presskit.to builds digital portfolios that artists of all kinds can use to represent themselves professionally when pitching their projects to gatekeepers like label reps, casting directors, managers, the press, etc. This core technology is also applicable to larger entertainment industry businesses and fine arts education institutions in enterprise formats, and solves a variety of the problems they’re facing.
Not interesting? I don’t blame you for thinking so, if you did. That’s because I just gave you a bland overview of what we do, instead of why we do it. What if, instead, I told you that myself and everyone I work with is an artist of some sort and believes that the most important thing you can do in life is create; that our technology exists to make creators’ careers more easily sustainable. Or, another approach, that we think the world is a better place when artists can make more art, and that because our technology was built to help artists win more business, we’re trying our best to do our part. Only you can be the judge, but I think that sort of pitch is more compelling. It touches on the emotions responsible for decision making that Sinek outlines in his Ted Talk, rather than the practical language-based reasons like pricing, technicalities, how everything works to accomplish given goals, etc. These things are on the outside of the golden circle Sinek shows us for a reason – they only really matter if you’ve aligned your beliefs with a client’s first. Otherwise these kind of tidbits are gobbledygook, and mind-numbingly boring gobbledygook at that.
Another blanket article about the pros and cons of Direct to Consumer (D2C) isn’t needed, I know. By now, we all know the rules for how this model enters a market: its disruption fights any given sector’s established sales model, a fuzzy compromise is temporarily met, and the lean innovator always wins out in the end.
That’s exactly how it played out in the music industry when Apple and record companies created a digital storefront in iTunes to usher music sales into the online era. What now appears to have been a stopgap compromise, iTunes was the standard model for 5-6 years until consumers realized there was no point in purchasing and owning digital media when internet speeds increased and they could listen to it for free through a music streaming service. In 2013, streaming models are the new music consumption standard. Netflix is nearly parallel in the film and TV world, though they’ve done a better job keeping it all under one roof. Apple mastered retail sales so well that the majority of Apple products, when bought in-person, are bought at an Apple store. That’s even more impressive when you consider how few Apple stores there are in the U.S. (253) compared to big box electronics stores that sell Apple products like Best Buy (1,100) Yet while some industries have implemented a D2C approach to great success, others haven’t even dipped a toe in the D2C pool, most notably the auto industry.
What got me thinking about this topic is the recent flurry of attention Tesla Motors has received for its D2C model. It all came to a head at the beginning of July when a petition on whitehouse.gov to allow Tesla to sell directly to consumers in all 50 states reached the 100,000 signatures required for administration comment. As you might imagine, many powerful car dealership owners armed with lobbyists have made a big stink about Elon Musk, Tesla’s CEO and Product Architect, choosing to sidestep the traditional supply chain and instead opting to sell directly to their customers through their website. These dealership owners say that they’re against the idea because they want to protect consumers, but the real motive is that they want to defend their right to exist (and who wouldn’t?). They essentially have a monopoly at their position in the sales process, and they want to keep it that way. More frightening for the dealerships is the possibility that once Tesla starts selling directly to consumers, so will the big three automakers, and they fear that would be the end of the road for their business. Interestingly enough, the big three flirted with the idea of D2C in the early 90’s before they were met with fierce backlash from dealerships. I’m sure the dealership community has no interest in mounting a fight like that again.
To say that the laws preventing Tesla from selling online are peripherally relevant would be a compliment. By and large, the laws the dealerships point to fall under the umbrella of “Franchise Laws” that were put in place at the dawn of car sales to protect franchisees against manufacturers opening their own stores and undercutting the franchise that had invested so much to sell the manufacturer’s cars. There’s certainly a need for those laws to exist, because no owner of a dealership selling Jeeps wants Chrysler to open their own dealership next door and sell them for substantially less. However, because Tesla is independently owned and isn’t currently selling their cars through any third party dealership, this law doesn’t really apply to them. Until their cars are sold through independent dealerships, they’re incapable of undercutting anyone by implementing D2C structure.
JAVA SCRIPT TUTORIAL – THE ESSENTIAL ELEMENTS
If you are looking to increase your proficiency in programming, it can make a lot of sense to invest some time into learning how to use JavaScript, or taking a Java Script tutorial. It is one of the most popular and powerful options available today for people to use in programming different parts of their websites. It often finds use in headers, or in interactive features displayed on pages. It allows you to execute many different functions, such as calculation, pulling data from forms, special graphical effects, customized selections, custom security protocol and password systems, and much more. Here are some essential points to keep in mind:
· Java vs. JavaScript – These two languages are not the same. Java uses completely separate files for their headers and classes, and they need compilation prior to execution. Java is used in the creation of applets for pages. JavaScript is much easier and simpler to learn than regular Java, and Java Script tutorials are often significantly more accessible for the average user.
· OOP – OOP, or object oriented programming, is a specific programming technique that simplifies complicated computer programming conceptual issues. Essentially, it lets a programmer treat whole chunks of data (defined either by users, or by the system itself), and modify or access them in specific ways. It does this by classifying different parts of the programming into Objects, Methods, and Properties, which will be discussed more in depth in the future, in other Java Script Tutorials.
Businesses “Going Green” is so commonplace now it’s more than just an encouraging a trend; it’s become expected of companies big and small. In fact, consumers frequently place more of an obligation on companies to go green than they do themselves. The last few years—the infancy of what may turn out to be a green revolution—have really proven that there are many ways to go green, and that some of these ways are much more financially sound than others. But rather than providing a cut and dry list of green options and their pros and cons, I’d like to take a look at the bigger picture incentives for businesses going green and how consumers are responding.
What does it mean to be green?
Tech Life in New York
Company Name | City | Industry | Secondary Industry |
---|---|---|---|
NYSE Euronext, Inc. | New York | Financial Services | Securities Agents and Brokers |
Anderson Instrument Company Inc. | Fultonville | Manufacturing | Tools, Hardware and Light Machinery |
News Corporation | New York | Media and Entertainment | Radio and Television Broadcasting |
Philip Morris International Inc | New York | Manufacturing | Manufacturing Other |
Loews Corporation | New York | Travel, Recreation and Leisure | Hotels, Motels and Lodging |
The Guardian Life Insurance Company of America | New York | Financial Services | Insurance and Risk Management |
Jarden Corporation | Rye | Manufacturing | Manufacturing Other |
Ralph Lauren Corporation | New York | Retail | Clothing and Shoes Stores |
Icahn Enterprises, LP | New York | Financial Services | Investment Banking and Venture Capital |
Viacom Inc. | New York | Media and Entertainment | Media and Entertainment Other |
Omnicom Group Inc. | New York | Business Services | Advertising, Marketing and PR |
Henry Schein, Inc. | Melville | Healthcare, Pharmaceuticals and Biotech | Medical Supplies and Equipment |
Pfizer Incorporated | New York | Healthcare, Pharmaceuticals and Biotech | Pharmaceuticals |
Eastman Kodak Company | Rochester | Computers and Electronics | Audio, Video and Photography |
Assurant Inc. | New York | Business Services | Data and Records Management |
PepsiCo, Inc. | Purchase | Manufacturing | Nonalcoholic Beverages |
Foot Locker, Inc. | New York | Retail | Department Stores |
Barnes and Noble, Inc. | New York | Retail | Sporting Goods, Hobby, Book, and Music Stores |
Alcoa | New York | Manufacturing | Metals Manufacturing |
The Estee Lauder Companies Inc. | New York | Healthcare, Pharmaceuticals and Biotech | Personal Health Care Products |
Avon Products, Inc. | New York | Healthcare, Pharmaceuticals and Biotech | Personal Health Care Products |
The Bank of New York Mellon Corporation | New York | Financial Services | Banks |
Marsh and McLennan Companies | New York | Financial Services | Insurance and Risk Management |
Corning Incorporated | Corning | Manufacturing | Concrete, Glass, and Building Materials |
CBS Corporation | New York | Media and Entertainment | Radio and Television Broadcasting |
Bristol Myers Squibb Company | New York | Healthcare, Pharmaceuticals and Biotech | Biotechnology |
Citigroup Incorporated | New York | Financial Services | Banks |
Goldman Sachs | New York | Financial Services | Personal Financial Planning and Private Banking |
American International Group (AIG) | New York | Financial Services | Insurance and Risk Management |
Interpublic Group of Companies, Inc. | New York | Business Services | Advertising, Marketing and PR |
BlackRock, Inc. | New York | Financial Services | Securities Agents and Brokers |
MetLife Inc. | New York | Financial Services | Insurance and Risk Management |
Consolidated Edison Company Of New York, Inc. | New York | Energy and Utilities | Gas and Electric Utilities |
Time Warner Cable | New York | Telecommunications | Cable Television Providers |
Morgan Stanley | New York | Financial Services | Investment Banking and Venture Capital |
American Express Company | New York | Financial Services | Credit Cards and Related Services |
International Business Machines Corporation | Armonk | Computers and Electronics | Computers, Parts and Repair |
TIAA-CREF | New York | Financial Services | Securities Agents and Brokers |
JPMorgan Chase and Co. | New York | Financial Services | Investment Banking and Venture Capital |
The McGraw-Hill Companies, Inc. | New York | Media and Entertainment | Newspapers, Books and Periodicals |
L-3 Communications Inc. | New York | Manufacturing | Aerospace and Defense |
Colgate-Palmolive Company | New York | Consumer Services | Personal Care |
New York Life Insurance Company | New York | Financial Services | Insurance and Risk Management |
Time Warner Inc. | New York | Media and Entertainment | Media and Entertainment Other |
Cablevision Systems Corp. | Bethpage | Media and Entertainment | Radio and Television Broadcasting |
CA Technologies, Inc. | Islandia | Software and Internet | Software |
Verizon Communications Inc. | New York | Telecommunications | Telephone Service Providers and Carriers |
Hess Corporation | New York | Energy and Utilities | Gasoline and Oil Refineries |
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The Hartmann Software Group understands these issues and addresses them and others during any training engagement. Although no IT educational institution can guarantee career or application development success, HSG can get you closer to your goals at a far faster rate than self paced learning and, arguably, than the competition. Here are the reasons why we are so successful at teaching:
- Learn from the experts.
- We have provided software development and other IT related training to many major corporations in New York since 2002.
- Our educators have years of consulting and training experience; moreover, we require each trainer to have cross-discipline expertise i.e. be Java and .NET experts so that you get a broad understanding of how industry wide experts work and think.
- Discover tips and tricks about Oracle, MySQL, Cassandra, Hadoop Database programming
- Get your questions answered by easy to follow, organized Oracle, MySQL, Cassandra, Hadoop Database experts
- Get up to speed with vital Oracle, MySQL, Cassandra, Hadoop Database programming tools
- Save on travel expenses by learning right from your desk or home office. Enroll in an online instructor led class. Nearly all of our classes are offered in this way.
- Prepare to hit the ground running for a new job or a new position
- See the big picture and have the instructor fill in the gaps
- We teach with sophisticated learning tools and provide excellent supporting course material
- Books and course material are provided in advance
- Get a book of your choice from the HSG Store as a gift from us when you register for a class
- Gain a lot of practical skills in a short amount of time
- We teach what we know…software
- We care…