Data has always been important to business. While it wasn't long ago that businesses kept minimal information on people who bought their products, nowadays companies keep vast amounts of data. In the late 20th century, marketers began to take demographics seriously. It was hard to keep track of so much information without the help of computers.

Only large companies in the '60s and '70s could afford the research necessary to deliver real marketing insight. The marketers of yesteryear relied upon focus groups and expensive experiments to gauge consumer behavior in a controlled environment. Today even the smallest of companies can have access to a rich array of real-world data about their consumers' behavior and their consumers. The amount of data that is stored today dwarfs the data of only a few years ago by several orders of magnitude.

So what kind of information are businesses storing for marketing purposes? Some examples include:

- Demographic information — age, gender, ethnicity, education, occupation and various other individual characteristics.

Sage wisdom states that there are two sides to every coin. This timeless wisdom will be borne out in spades with Windows 8/RT. Let's get into the dark side first.

If your users are veterans of Windows it is safe bet they are going to take one look at Windows 8 and scream blasphemy. Users whose brains are geared towards visual learning will undoubtedly yell the loudest and longest.

There's a good reason for this. Mick Jagger brought his band to the Redmond campus, performing live "Start Me Up" in the summer of 1995 (it was a great show). This heralded in the abandonment of program icons sitting on the desktop and introduced the now legacy Start button.

Ending the life of the 17-year-old start button is not going to go well with some users.

.NET is a highly popular programming language from Microsoft that continues to rock the IT industry since its inception almost twelve years ago. Simply stated, it is a development framework comprising of multiple modules that helps in creating Web Applications, Windows Applications as well as Mobile Applications. The demand for .NET programmers saw a definite surge in the last decade - thanks to the evolution of the smart phones.

Listed below are some of the recent and prevalent aspects of .Net

ASP .NET - Web API

Microsoft considers Web AP I as the future of ASP .NET. The world of web is heading towards a simpler, lightweight, REST based services. Web API makes it possible with the ASP.NET MVC without the heavy lifting that WCF requires. jQuery could be utilized for displaying results in front end of the page as shown in the example in Microsoft site.

The field of information technology is in many ways perfectly suited for entrepreneurship. Many highly successful enterprises started with a lone IT professional venturing out on their own and starting up their own company. If you have computer science skills and want to explore alternative options outside the corporate arena you should seriously consider going into business for yourself. Businesses may be more willing to hire you as a contractor rather than as a full-time worker. There are certain IT jobs that are perfect for individuals who want to be self-employed, they include:

• Working as a Consultant
Large IT departments are not as necessary for corporations as they were at the start of the internet era; this is partly due to the trend towards cloud computing. Consultants are often brought in to handle the need for tech expertise when companies downsize or eliminate their IT departments. A consultant may work for several different clients at the same time, be on call for various disciplines or be commissioned for specific projects.

• Web Entrepreneurship
The ease of building a website and the fact that web hosting is relatively affordable means that it does not take a lot of know-how to start your own online empire. You can sell products or services, or start your own online community. Another option is to start selling goods via auction sites or on sites that sell advertising space. You will need an understanding of marketing and of search engine optimization so that you can draw visitors to your site.

• Programming Apps for Mobile Devices
The future of the Internet is in mobile devices. Statistics show that much of the world will be using mobile devices and smart phones to handle their surfing needs in the near future. If you have the skills to program the apps used on these devices, you could be among those riding the wave of this trend.

It is not impossible to start an Information Technology company with very little startup capital. Getting it off the ground in terms of online visibility will require focus to detail, knowing your target market, a consistent campaign to build a client list and a solid reputation.