I remember the day like it was yesterday. Pac Man had finally arrived on the Atari 2600.  It was a clear and sunny day, but it was slightly brisk. My dad drove us down to the video store about three miles from our Michigan house. If I remember correctly, the price for the game was $24.99.  It was quite expensive for the day, probably equaling a $70 game in today’s market, but it was mine. There *was* no question about it. If you purchase a game, it’s your game… right?

You couldn’t be more wrong.  With all the licensing agreements in games today, you only purchase the right to play it. You don’t actually “own” the game. 

Today, game designers want total control over the money that comes in for a game. They add in clauses that keep the game from being resold, rented, borrowed, copied, etc. All of the content in the game, including the items you find that are specifically for you, are owned by the software developer. Why, you ask, do they do this? It’s all about the money.

This need for greed started years ago, when people started modifying current games on the market. One of the first games like this was Doom. There were so many third part mods made, but because of licensing agreement, none of these versions were available for resale. The end user, or you, had to purchase Doom before they could even install the mod.  None of these “modders” were allowed to make any money off their creation.

There has been and continues to be a plethora of observational studies by different researchers in the publishing industry focused on how e-books have affected hard-copy book sales. Evidence from these studies has indicated that there is a significant and monumental shift away from hard-copy books to e-books.[1]These findings precipitate fears that hard-copy books might become more expensive in the near future as they begin to be less available.  This scenario could escalate to the point where only collectors of hard-copy books are willing to pay the high price for ownership.

The founder of Amazon, Jeff Bezos, made a statement in July 2010 that sales of digital books had significantly outstripped U.S. sales of hard-copy. He claimed that Amazon had sold 143 digital books for its e-reader, the Kindle, for every 100 hard-back books over the past three months. The pace of this change was unprecedented;  Amazon said that in the four weeks of June 2010, the rate of sales had reached 180 e-books for every 100 hard-backs sold. Bezos said sales of the Kindle and e-books had reached a "tipping point", with five authors including Steig Larsson, the writer of Girl with a Dragon Tattoo, and Stephenie Meyer, who penned the Twilight series, each selling more than 500,000 digital books.[2] Earlier in July 2010, Hachette said that James Patterson had sold 1.1m e-books to date.

According to a report made by Publishers Weekly, for the first quarter of 2011, e-book sales were up 159.8%; netting sales of $233.1 million. Although adult hard-cover and mass market paperback hard-copies had continued to sell, posting gains in March, all the print segments had declined for the first quarter with the nine mass market houses that report sales. Their findings revealed a 23.4% sales decline, and that children’s paper-back publishers had also declined by 24.1%.[3] E-book sales easily out-distanced mass market paperback sales in the first quarter of 2011 with mass market sales of hard-copy books falling to $123.3 million compared to e-books’ $233.1 million in sales.

According to .net sales report by the March Association of American Publishers (AAP) which collected data and statistics from 1,189 publishers, the adult e-Book sales were $282.3 million in comparison to adult hard-cover book sales which counted $229.6 million during the first quarter of 2012. During the same period in 2011, eBooks revenues were $220.4 million.[4] These reports indicate a disconcerting diminishing demand for hard-copy books.

The mainstay of a corporation is the data that it possesses. By data, I mean its customer base, information about the use of its products, employee roles and responsibilities, the development and maintenance of its product lines, demographics of supporters and naysayers, financial records, projected sales ... It is in the organization of this data that advancements to the bottom line are often realized i.e. the nuggets of gold are found. Defining what is important, properly cataloging the information, developing a comprehensive protocol to access and update this information and discerning how this data fits into the corporate venacular is basis of this data organization and may be the difference between moving ahead of the competition or being the one to fall behind.

Whenever we attempt to develop an Enterprise Rule Application, we must begin by harvesting the data upon which those rules are built. This is by no means an easy feat as it requires a thorough understanding of the business, industry, the players and their respective roles and the intent of the application. Depending upon the scope of this undertaking, it is almost always safe to say that no one individual is completely knowledgeable to all facets needed to comprise the entire application.

The intial stage of this endeavor is, obviously, to decide upon the intent of the application. This requires knowledge of what is essential, what is an add-on and which of all these requirements/options can be successfully implemented in the allotted period of time. The importance of this stage cannot be stressed enough; if the vision/goal cannot be articulated in a manner that all can understand, the knowledge tap will be opened to become the money drain. Different departments may compete for the same financial resources; management may be jockeying for their day in the sun; consulting corporations, eager to win the bid, may exaggerate their level of competency. These types of endeavors require those special skills of an individual or a team of very competent members to be/have a software architect, subject matter expert and business analyst.

Once the decision has been made and the application development stages have been defined, the next step is to determine which software development tools to employ. For the sake of this article, we will assume that the team has chosen an object oriented language such as Java and a variety of J EE components, a relationsional database and a vendor specific BRMS such as Blaze Advisor. Now, onto the point of this article.

One of the most anticipated features that came on the iPhone 4S was a new thing called: Siri. Zooming out before concentrating on Siri, mobile assistants were the new rage. Beforehand, people were fascinated by the cloud, and how you could store your files in the Internet and retrieve it from anywhere. You could store your file at home, and get it at your workplace to make a presentation. However, next came virtual assistants. When you’re in the car, it’s hard to send text messages. It’s hard to call people. It’s hard to set reminders that just popped into your head onto your phone. Thus, came the virtual assistant: a new way to be able to talk to your phone to be able to do what you want it to do, and in this case, text message, or call people, and many other features. Apple jumped onto the bandwagon with the iPhone 4S and came out with the new feature: Siri, a virtual assistant that is tailored to assist you in your endeavours by your diction.

Getting started with Siri

To get Siri in the first place, you need an iPhone 4S; although you may have the latest updates on your iPhone 4 or earlier, having an iPhone 4S means you have the hardware that is required to run Siri on your phone. Therefore, if you are interested in using Siri, check into getting an iPhone 4S, as they are getting cheaper every single day.