Every programming language has a mechanism to allow the programmer to create variables which hold custom data entered in by either the coder themselves or by the user of the application.

Regardless of whether you’re new to programming or not, you will have used variables and you should understand that in javascript they can hold any value such as a number or a string of text.

There is also another type of variable called an Array. Now, depending on who you talk to, some will say an array is actually an object, while others say it is a variable. Neither one is wrong but for the sake of simplicity we’ll refer to it as a variable.

Now, arrays are special because they can hold multiple values as opposed to standard variables which can only hold a single value at one time. If you can, try and imagine that your computer’s memory is made up of thousands of little boxes, and each of those boxes has an address which javascript will use to retrieve the array values when needed.

Python and Ruby, each with roots going back into the 1990s, are two of the most popular interpreted programming languages today. Ruby is most widely known as the language in which the ubiquitous Ruby on Rails web application framework is written, but it also has legions of fans that use it for things that have nothing to do with the web. Python is a big hit in the numerical and scientific computing communities at the present time, rapidly displacing such longtime stalwarts as R when it comes to these applications. It too, however, is also put to a myriad of other uses, and the two languages probably vie for the title when it comes to how flexible their users find them.

A Matter of Personality...

That isn't to say that there aren't some major, immediately noticeable, differences between the two programming tongues. Ruby is famous for its flexibility and eagerness to please; it is seen by many as a cleaned-up continuation of Perl's "Do What I Mean" philosophy, whereby the interpreter does its best to figure out the meaning of evening non-canonical syntactic constructs. In fact, the language's creator, Yukihiro Matsumoto, chose his brainchild's name in homage to that earlier language's gemstone-inspired moniker.

Python, on the other hand, takes a very different tact. In a famous Python Enhancement Proposal called "The Zen of Python," longtime Pythonista Tim Peters declared it to be preferable that there should only be a single obvious way to do anything. Python enthusiasts and programmers, then, generally prize unanimity of style over syntactic flexibility compared to those who choose Ruby, and this shows in the code they create. Even Python's whitespace-sensitive parsing has a feel of lending clarity through syntactical enforcement that is very much at odds with the much fuzzier style of typical Ruby code.

For example, Python's much-admired list comprehension feature serves as the most obvious way to build up certain kinds of lists according to initial conditions:

a = [x**3 for x in range(10,20)]
b = [y for y in a if y % 2 == 0]

first builds up a list of the cubes of all of the numbers between 10 and 19 (yes, 19), assigning the result to 'a'. A second list of those elements in 'a' which are even is then stored in 'b'. One natural way to do this in Ruby is probably:

a = (10..19).map {|x| x ** 3}
b = a.select {|y| y.even?}

but there are a number of obvious alternatives, such as:

a = (10..19).collect do |x|
x ** 3
end

b = a.find_all do |y|
y % 2 == 0
end

It tends to be a little easier to come up with equally viable, but syntactically distinct, solutions in Ruby compared to Python, even for relatively simple tasks like the above. That is not to say that Ruby is a messy language, either; it is merely that it is somewhat freer and more forgiving than Python is, and many consider Python's relative purity in this regard a real advantage when it comes to writing clear, easily understandable code.

And Somewhat One of Performance

I suspect that many of you are familiar with the term "hard coding a value" whereby the age of an individual or their location is written into the condition (or action) of a business rule (in this case) as shown below:

if customer.age > 21 and customer.city == 'denver'

then ...

Such coding practices are perfectly expectable provided that the conditional values, age and city, never change. They become entirely unacceptable if a need for different values could be anticipated. A classic example of where this practice occurred that caused considerable heartache in the IT industry was the Y2K issue where dates were updated using only the last 2 digits of a four digit number because the first 2 digits were hard-coded to 19 i.e. 1998, 1999. All was well provided that the date did not advance to a time beyond the 1900’s since no one could be certain of what would happen when the millennia arrived (2000). A considerably amount of work (albeit boring) and money, approximately $200 billion, went into revising systems by way of software rewrites and computer chip replacements in order to thwart any detrimental outcomes. It is obvious how a simple change or an assumption can have sweeping consequences.

You may wonder what Y2K has to do with Business Rule Management Systems (BRMS). Well, what if we considered rules themselves to be hard-coded. If we were to write 100s of rules in Java, .NET or whatever language that only worked for a given scenario or assumption, would that not constitute hard-coded logic? By hard-coded, we obviously mean compiled. For example, if a credit card company has a variety of bonus campaigns, each with their own unique list of rules that may change within a week’s time, what would be the most effective way of writing software to deal with these responsibilities?

Communication is one of the main objectives that an organization needs to have in place to stay efficient and productive. A breakdown in accurate and efficient communication between departments at any point in the organization can result in conflict or loss of business.  Sadly, the efficiency between different departments in an organization becomes most evident when communication breaks down. As an example, David Grossman reported in “The Cost of Poor Communications” that a survey of 400 companies with 100,000 employees each cited an average loss per company of $62.4 million per year because of inadequate communication to and between employees.

With the dawning of the big-data era and the global competition that Machine Learning algorithms has sparked, it’s more vital than ever for companies of all sizes to prioritize departmental communication mishaps. Perhaps, today, as a result of the many emerging markets, the most essential of these connections are between IT and the business units. CMO’s and CIO’s are becoming natural partners in the sense that CMO’s, in order to capture revenue opportunities, are expected to master not just the art of strategy and creativity but also the science of analytics. The CIO, on the other hand, is accountable for using technical groundwork to enable and accelerate revenue growth. Since business and technology people speak very different languages, there’s a need on both sides to start sharing the vocabulary or understanding of what is expected in order to avoid gridlock.

In the McKinsey article, Getting the CMO and CIO to work as partners, the author speaks to five prerequisite steps that the CMO and the CIO can take in order to be successful in their new roles.

--- Be clear on decision governance
Teams should define when decisions are needed, what must be decided, and who is responsible for making them.