The consulting industry is fiercely competitive and nets between $130B and $150B a year. In fact, professional consultants earn more money than many lawyers, doctors and other professionals. 

Offering free consultations is a common way for a software consultant to seize new accounts. But is there a red flag where a consultant may be giving away too many services for free? The worst scenario for a professional software consultant is to offer free services to the client and then never hear from them again once they no longer need their help. 

Although having the best intentions, many people will waste a consultant's time (i.e., client ignores or rejects any suggested approaches or solutions given by the consultant and seek the services of someone who will do it cheaper or will attempt to do it themselves). Small business owners especially can be challenging to work with. Some clients have a tendency to jump into projects before having adequate resources to finish what they have started, decide to go in a different direction midstream, while others simply don't want to spend any money when getting professional services. It's hard to believe, but some clients actually expect to receive free services for life. To counteract this notion, a software consultant can draw the line by offering free services within a promotional time frame and then begin charging a fee for services rendered after that time.

A good indicator of what a client's true intentions are is to monitor their activity within a specified period to see if their consultation activity bears fruit in the form of a contract. One big red flag is non-commitment on the part of the client. If they seem indecisive or vague about what they want it may be time to move on. Although there are times when a free consultation results in a paying client years later, who can wait that long? 

Less of Your Time is Wasted When You're Upfront

After being burned, some professional software consultants no longer give free consulting. They find that clients are much more willing to follow their advice when they have paid something. In order to close an account, a happy medium can be agreed upon by both parties involved as a way to build a long term relationship with highly qualified prospects. 

A software consultant's work, knowledge, skills and time are valuable. They can offer a potential client general solutions instead of addressing specific challenges. If a specific topic of discussion, troubleshooting session or other issue needs to be addressed, the consultant can inform the client of any upfront costs to receive a particular service if they need further assistance. Really, a free software consultation (if one is given) should be presented in a very similar way someone would hand out samples of a product at a grocery store. A professional consultant ideally wants clients to see how they can benefit using their services on a trial basis with a pitch leading to more extensive services which would only be available if they sign a contract with their firm. 

 Red Flags

Many individuals are looking to break into a video game designing career, and it's no surprise. A $9 billion industry, the video game designing business has appeal to gamers and non-gamers alike. High salaries and high rates of job satisfaction are typical in the field.

In order to design video games, however, you need a certain skill set. Computer programming is first on the list. While games are made using almost all languages, the most popular programming language for video games is C++, because of its object-oriented nature and because it compiles to binary. The next most popular languages for games are C and Java, but others such as C# and assembly language are also used. A strong background in math is usually required to learn these languages. Individuals wishing to design games should also have an extensive knowledge of both PCs and Macs.

There are many colleges and universities that offer classes not only in programming but also classes specifically on game design. Some of these schools have alliances with game developing companies, leading to jobs for students upon graduation. Programming video games can be lucrative. The average game designer's salary is $62,500, with $55,000 at the low end and $85,000 at the high end.

Programmers are not the only individuals needed to make a video game, however. There are multiple career paths within the gaming industry, including specialists in audio, design, production, visual arts and business.

Designing a video game can be an long, expensive process. The average budget for a modern multiplatform video game is $18-$28 million, with some high-profile games costing as much as $40 million. Making the game, from conception to sale, can take several months to several years. Some games have taken a notoriously long time to make; for example, 3D Realms' Duke Nukem Forever was announced in April 1997 and did not make it to shelves until July 2011.

Video game programmers have a high level of job satisfaction. In a March 2013 survey conducted by Game Developer magazine, 29 percent of game programmers were very satisfied with their jobs, and 39 percent were somewhat satisfied.

If you're interested in a game development career, now's the time to get moving. Take advantage of the many online resources available regarding these careers and start learning right away.

Sage wisdom states that there are two sides to every coin. This timeless wisdom will be borne out in spades with Windows 8/RT. Let's get into the dark side first.

If your users are veterans of Windows it is safe bet they are going to take one look at Windows 8 and scream blasphemy. Users whose brains are geared towards visual learning will undoubtedly yell the loudest and longest.

There's a good reason for this. Mick Jagger brought his band to the Redmond campus, performing live "Start Me Up" in the summer of 1995 (it was a great show). This heralded in the abandonment of program icons sitting on the desktop and introduced the now legacy Start button.

Ending the life of the 17-year-old start button is not going to go well with some users.

Data has always been important to business. While it wasn't long ago that businesses kept minimal information on people who bought their products, nowadays companies keep vast amounts of data. In the late 20th century, marketers began to take demographics seriously. It was hard to keep track of so much information without the help of computers.

Only large companies in the '60s and '70s could afford the research necessary to deliver real marketing insight. The marketers of yesteryear relied upon focus groups and expensive experiments to gauge consumer behavior in a controlled environment. Today even the smallest of companies can have access to a rich array of real-world data about their consumers' behavior and their consumers. The amount of data that is stored today dwarfs the data of only a few years ago by several orders of magnitude.

So what kind of information are businesses storing for marketing purposes? Some examples include:

- Demographic information — age, gender, ethnicity, education, occupation and various other individual characteristics.