Web Services Training Classes in Madison, Wisconsin

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Another blanket article about the pros and cons of Direct to Consumer (D2C) isn’t needed, I know. By now, we all know the rules for how this model enters a market: its disruption fights any given sector’s established sales model, a fuzzy compromise is temporarily met, and the lean innovator always wins out in the end.

That’s exactly how it played out in the music industry when Apple and record companies created a digital storefront in iTunes to usher music sales into the online era. What now appears to have been a stopgap compromise, iTunes was the standard model for 5-6 years until consumers realized there was no point in purchasing and owning digital media when internet speeds increased and they could listen to it for free through a music streaming service.  In 2013, streaming models are the new music consumption standard. Netflix is nearly parallel in the film and TV world, though they’ve done a better job keeping it all under one roof. Apple mastered retail sales so well that the majority of Apple products, when bought in-person, are bought at an Apple store. That’s even more impressive when you consider how few Apple stores there are in the U.S. (253) compared to big box electronics stores that sell Apple products like Best Buy (1,100) Yet while some industries have implemented a D2C approach to great success, others haven’t even dipped a toe in the D2C pool, most notably the auto industry.

What got me thinking about this topic is the recent flurry of attention Tesla Motors has received for its D2C model. It all came to a head at the beginning of July when a petition on whitehouse.gov to allow Tesla to sell directly to consumers in all 50 states reached the 100,000 signatures required for administration comment. As you might imagine, many powerful car dealership owners armed with lobbyists have made a big stink about Elon Musk, Tesla’s CEO and Product Architect, choosing to sidestep the traditional supply chain and instead opting to sell directly to their customers through their website. These dealership owners say that they’re against the idea because they want to protect consumers, but the real motive is that they want to defend their right to exist (and who wouldn’t?). They essentially have a monopoly at their position in the sales process, and they want to keep it that way. More frightening for the dealerships is the possibility that once Tesla starts selling directly to consumers, so will the big three automakers, and they fear that would be the end of the road for their business. Interestingly enough, the big three flirted with the idea of D2C in the early 90’s before they were met with fierce backlash from dealerships. I’m sure the dealership community has no interest in mounting a fight like that again. 

To say that the laws preventing Tesla from selling online are peripherally relevant would be a compliment. By and large, the laws the dealerships point to fall under the umbrella of “Franchise Laws” that were put in place at the dawn of car sales to protect franchisees against manufacturers opening their own stores and undercutting the franchise that had invested so much to sell the manufacturer’s cars.  There’s certainly a need for those laws to exist, because no owner of a dealership selling Jeeps wants Chrysler to open their own dealership next door and sell them for substantially less. However, because Tesla is independently owned and isn’t currently selling their cars through any third party dealership, this law doesn’t really apply to them. Until their cars are sold through independent dealerships, they’re incapable of undercutting anyone by implementing D2C structure.

 
One of the biggest threats facing small businesses right now is cyber security. Hackers have figured out that small business don’t have robust systems; therefore, they are easy for the picking. If you are a small business owner, you know how limited your resources are. As such, every dollar counts. Therefore, you can’t afford to lose customers, deal with lawsuits caused by data breaches or pay IT help staff to try to fix the issue. Below are some of the IT risks faced by your business and potential consequences. Try your best avoid them at all costs. 
 
1. Phishing 
 
This is perhaps one of the easiest ways to detect if a hacker is trying to get into your system. If you happen to receive an email that claims to be from a financial institution and asks you to provide certain data, ignore it. In fact, delete it. This is because once you make the mistake of opening such a mail or clicking the link provided, you provide a gateway for hackers to penetrate your system and steal information. For this reason, it's vital that all employees  are aware of such emails and delete them without clicking on any links.
 
2. Passwords 
 
Another way that hackers can attack a small business is by cracking system passwords. If the hackers manage to crack the password of even a single employee, they can use that person’s account to gain unrestricted access to confidential company records. Therefore, tell your workers that they should never forgo strong password creation procedures. They should take their time to create a password that can’t be easily cracked. 
 
3. Vulnerable Devices 
 
In your small business, you probably use printers, routers, and other electronic hardware to execute office tasks. Most of the time, such pieces of hardware are connected to your firm’s network. If you have not updated the software on these machines, hackers can use them to gain access to your network and steal invaluable information. Therefore, make sure that you install patches in all electronic devices connected to your network. 
 
4. Lack of Data Encryption 
 
In the modern age, you can send information through various electronic devices. Some of those machines can have inbuilt security features to protect the data while others may not have. Data from the vulnerable devices can be easily intercepted by hackers. If the information is your password, your network is no longer safe. To counter such interceptions, always encrypt your data before your send it. 
 
5. Seemingly Misplaced USB Drives 
 
Some hackers will infect a USB drive with malware and then drop it outside your offices. An unknowing worker may pick up the drive and use it on a company computer. Immediately the drive is plugged in, it releases the malware and creates a unique access point for the hacker, allowing them to steal information. To avoid such a scenario, warn your employees against using any USB drives without a proper source. 
 
 
Managing a small business means that you’re a lean, mean business machine. Often, it’s just you and a few trusted staff members. This is the reason, business owners need to have solid knowledge of where and how most important data is held. Whether it’s on site, in traditional desktops and servers, or in cloud services or mobile devices including those "BYOD" devices of your employees, in order to avoid risks, always pay attention to your enviroment. It's important to make sure that you regularly update your system, train your employees, update software and fix bugs. Often, many IT issues are caused by the smallest, almost unapparent mistakes that will affect how a program runs or a web page looks. You might not see IT as your highest priority, but in the right hands, it can become your most powerful tool for growth. 

The name placard in your cube might not say anything about sales, but the truth is that everyone, employed as such or not, is a salesperson at some point every single day. In the traditional sense, this could mean something like pitching your company’s solutions to a client. In the less-traditional sense, it could mean convincing your child to eat their vegetables. Yet for those two drastically different examples and everything in between, there is a constant for successful sellers: unveiling the “Why.”

Spending time and energy making prospects understand why you do what you do instead of exactly what it is you do or how you do it is not a new concept. But I’m a firm believer that proven concepts, no matter how old and frequently referenced they are, can’t be repeated enough. This idea has recently and fervently been popularized by marketer, author, and thinker extraordinaire Simon Sinek via his 2009 book, Start With Why. You can learn about him here on Wikipedia or here on his site. To begin, let me suggest that you watch Sinek’s TED talk on Starting With Why here on YouTube before reading any further. I’ll let him take care of the bulk of explaining the basics, and then will offer some ideas of my own to back this up in the real world and explore the best ways to start thinking this way and apply it to your business.

First, a little on me. After all, if I were to practice what Sinek preaches, it would follow that I explain why it is I’m writing this piece so that you, the reader, not only have a good reason to pay attention but also understand what drives me on a deeper level. So, who am I? I’m an entrepreneur in the music space. I do freelance work in the realms of copywriting, business development, and marketing for artists and industry / music-tech folks, but my main project is doing all of the above for a project I’ve been on the team for since day one called Presskit.to. In short, Presskit.to builds digital portfolios that artists of all kinds can use to represent themselves professionally when pitching their projects to gatekeepers like label reps, casting directors, managers, the press, etc. This core technology is also applicable to larger entertainment industry businesses and fine arts education institutions in enterprise formats, and solves a variety of the problems they’re facing.

Not interesting? I don’t blame you for thinking so, if you did. That’s because I just gave you a bland overview of what we do, instead of why we do it. What if, instead, I told you that myself and everyone I work with is an artist of some sort and believes that the most important thing you can do in life is create; that our technology exists to make creators’ careers more easily sustainable. Or, another approach, that we think the world is a better place when artists can make more art, and that because our technology was built to help artists win more business, we’re trying our best to do our part. Only you can be the judge, but I think that sort of pitch is more compelling. It touches on the emotions responsible for decision making that Sinek outlines in his Ted Talk, rather than the practical language-based reasons like pricing, technicalities, how everything works to accomplish given goals, etc. These things are on the outside of the golden circle Sinek shows us for a reason – they only really matter if you’ve aligned your beliefs with a client’s first. Otherwise these kind of tidbits are gobbledygook, and mind-numbingly boring gobbledygook at that.

I will begin our blog on Java Tutorial with an incredibly important aspect of java development:  memory management.  The importance of this topic should not be minimized as an application's performance and footprint size are at stake.

From the outset, the Java Virtual Machine (JVM) manages memory via a mechanism known as Garbage Collection (GC).  The Garbage collector

  • Manages the heap memory.   All obects are stored on the heap; therefore, all objects are managed.  The keyword, new, allocates the requisite memory to instantiate an object and places the newly allocated memory on the heap.  This object is marked as live until it is no longer being reference.
  • Deallocates or reclaims those objects that are no longer being referened. 
  • Traditionally, employs a Mark and Sweep algorithm.  In the mark phase, the collector identifies which objects are still alive.  The sweep phase identifies objects that are no longer alive.
  • Deallocates the memory of objects that are not marked as live.
  • Is automatically run by the JVM and not explicitely called by the Java developer.  Unlike languages such as C++, the Java developer has no explict control over memory management.
  • Does not manage the stack.  Local primitive types and local object references are not managed by the GC.

So if the Java developer has no control over memory management, why even worry about the GC?  It turns out that memory management is an integral part of an application's performance, all things being equal.  The more memory that is required for the application to run, the greater the likelihood that computational efficiency suffers. To that end, the developer has to take into account the amount of memory being allocated when writing code.  This translates into the amount of heap memory being consumed.

Memory is split into two types:  stack and heap.  Stack memory is memory set aside for a thread of execution e.g. a function.  When a function is called, a block of memory is reserved for those variables local to the function, provided that they are either a type of Java primitive or an object reference.  Upon runtime completion of the function call, the reserved memory block is now available for the next thread of execution.  Heap memory, on the otherhand, is dynamically allocated.  That is, there is no set pattern for allocating or deallocating this memory.  Therefore, keeping track or managing this type of memory is a complicated process. In Java, such memory is allocated when instantiating an object:

String s = new String();  // new operator being employed
String m = "A String";    /* object instantiated by the JVM and then being set to a value.  The JVM
calls the new operator */

Tech Life in Wisconsin

Fun Facts and stats: ? Wisconsin?s nickname is the Badger State. ? In 1882 the first hydroelectric plant in the United States was built at Fox River. ? The first practical typewriter was designed in Milwaukee in 1867. ? The nation's first kindergarten was established in Watertown in 1856. Its first students were local German-speaking youngsters. ? The Republican Party was founded in Ripon in 1854.
There are three ingredients to the good life; learning, earning, and yearning. Christopher Morley
other Learning Options
Software developers near Madison have ample opportunities to meet like minded techie individuals, collaborate and expend their career choices by participating in Meet-Up Groups. The following is a list of Technology Groups in the area.
Fortune 500 and 1000 companies in Wisconsin that offer opportunities for Web Services developers
Company Name City Industry Secondary Industry
We Energies Milwaukee Energy and Utilities Gas and Electric Utilities
Bemis Company, Inc. Neenah Manufacturing Plastics and Rubber Manufacturing
Regal Beloit Corporation Beloit Manufacturing Tools, Hardware and Light Machinery
Manitowoc Company, Inc Manitowoc Manufacturing Heavy Machinery
Briggs and Stratton Corporation Milwaukee Manufacturing Tools, Hardware and Light Machinery
Mortgage Guaranty Insurance Corporation (MGIC) Milwaukee Financial Services Lending and Mortgage
A.O. Smith Corporation Milwaukee Manufacturing Tools, Hardware and Light Machinery
Sentry Insurance Stevens Point Financial Services Insurance and Risk Management
Rockwell Automation, Inc. Milwaukee Manufacturing Tools, Hardware and Light Machinery
Bucyrus International, Inc. South Milwaukee Manufacturing Heavy Machinery
Diversey, Inc. Sturtevant Manufacturing Chemicals and Petrochemicals
Alliant Energy Corporation Madison Energy and Utilities Gas and Electric Utilities
Plexus Corp. Neenah Manufacturing Manufacturing Other
Spectrum Brands Holdings, Inc. Madison Manufacturing Tools, Hardware and Light Machinery
Kohl's Corporation Menomonee Falls Retail Department Stores
Snap-on Tools, Inc. Kenosha Manufacturing Tools, Hardware and Light Machinery
Fiserv, Inc. Brookfield Software and Internet Data Analytics, Management and Storage
CUNA Mutual Group Madison Financial Services Insurance and Risk Management
Oshkosh Corporation Oshkosh Manufacturing Heavy Machinery
Modine Manufacturing Company Racine Manufacturing Manufacturing Other
Northwestern Mutual Life Insurance Company Milwaukee Financial Services Insurance and Risk Management
Joy Global Inc. Milwaukee Manufacturing Heavy Machinery
Harley-Davidson, Inc. Milwaukee Manufacturing Automobiles, Boats and Motor Vehicles
American Family Insurance Madison Financial Services Insurance and Risk Management
Johnson Controls, Inc. Milwaukee Manufacturing Heavy Machinery
ManpowerGroup Milwaukee Business Services HR and Recruiting Services

training details locations, tags and why hsg

A successful career as a software developer or other IT professional requires a solid understanding of software development processes, design patterns, enterprise application architectures, web services, security, networking and much more. The progression from novice to expert can be a daunting endeavor; this is especially true when traversing the learning curve without expert guidance. A common experience is that too much time and money is wasted on a career plan or application due to misinformation.

The Hartmann Software Group understands these issues and addresses them and others during any training engagement. Although no IT educational institution can guarantee career or application development success, HSG can get you closer to your goals at a far faster rate than self paced learning and, arguably, than the competition. Here are the reasons why we are so successful at teaching:

  • Learn from the experts.
    1. We have provided software development and other IT related training to many major corporations in Wisconsin since 2002.
    2. Our educators have years of consulting and training experience; moreover, we require each trainer to have cross-discipline expertise i.e. be Java and .NET experts so that you get a broad understanding of how industry wide experts work and think.
  • Discover tips and tricks about Web Services programming
  • Get your questions answered by easy to follow, organized Web Services experts
  • Get up to speed with vital Web Services programming tools
  • Save on travel expenses by learning right from your desk or home office. Enroll in an online instructor led class. Nearly all of our classes are offered in this way.
  • Prepare to hit the ground running for a new job or a new position
  • See the big picture and have the instructor fill in the gaps
  • We teach with sophisticated learning tools and provide excellent supporting course material
  • Books and course material are provided in advance
  • Get a book of your choice from the HSG Store as a gift from us when you register for a class
  • Gain a lot of practical skills in a short amount of time
  • We teach what we know…software
  • We care…
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Interesting Reads Take a class with us and receive a book of your choosing for 50% off MSRP.