The name placard in your cube might not say anything about sales, but the truth is that everyone, employed as such or not, is a salesperson at some point every single day. In the traditional sense, this could mean something like pitching your company’s solutions to a client. In the less-traditional sense, it could mean convincing your child to eat their vegetables. Yet for those two drastically different examples and everything in between, there is a constant for successful sellers: unveiling the “Why.”

Spending time and energy making prospects understand why you do what you do instead of exactly what it is you do or how you do it is not a new concept. But I’m a firm believer that proven concepts, no matter how old and frequently referenced they are, can’t be repeated enough. This idea has recently and fervently been popularized by marketer, author, and thinker extraordinaire Simon Sinek via his 2009 book, Start With Why. You can learn about him here on Wikipedia or here on his site. To begin, let me suggest that you watch Sinek’s TED talk on Starting With Why here on YouTube before reading any further. I’ll let him take care of the bulk of explaining the basics, and then will offer some ideas of my own to back this up in the real world and explore the best ways to start thinking this way and apply it to your business.

First, a little on me. After all, if I were to practice what Sinek preaches, it would follow that I explain why it is I’m writing this piece so that you, the reader, not only have a good reason to pay attention but also understand what drives me on a deeper level. So, who am I? I’m an entrepreneur in the music space. I do freelance work in the realms of copywriting, business development, and marketing for artists and industry / music-tech folks, but my main project is doing all of the above for a project I’ve been on the team for since day one called Presskit.to. In short, Presskit.to builds digital portfolios that artists of all kinds can use to represent themselves professionally when pitching their projects to gatekeepers like label reps, casting directors, managers, the press, etc. This core technology is also applicable to larger entertainment industry businesses and fine arts education institutions in enterprise formats, and solves a variety of the problems they’re facing.

Not interesting? I don’t blame you for thinking so, if you did. That’s because I just gave you a bland overview of what we do, instead of why we do it. What if, instead, I told you that myself and everyone I work with is an artist of some sort and believes that the most important thing you can do in life is create; that our technology exists to make creators’ careers more easily sustainable. Or, another approach, that we think the world is a better place when artists can make more art, and that because our technology was built to help artists win more business, we’re trying our best to do our part. Only you can be the judge, but I think that sort of pitch is more compelling. It touches on the emotions responsible for decision making that Sinek outlines in his Ted Talk, rather than the practical language-based reasons like pricing, technicalities, how everything works to accomplish given goals, etc. These things are on the outside of the golden circle Sinek shows us for a reason – they only really matter if you’ve aligned your beliefs with a client’s first. Otherwise these kind of tidbits are gobbledygook, and mind-numbingly boring gobbledygook at that.

Viruses, trojans, and other malicious programs are everywhere. There's always a new threat to your computer's security, and many of these threats invade your computer without you even knowing. Most viruses aren't going to loudly announce themselves, so it's important to know the hidden ways in which your computer can become infected.


Infected Files from Other Computers

Whether you're borrowing someone's flash drive or grabbing a file from their computer, your computer can become infected if the file or device you're using already contains a virus, trojan, or other form of malware.

This is a very common issue, and you won't even know there's a problem most of the time. For example, if your computer is connected to other devices on a network, and you decide to pull an important file off of another computer on the network, your computer will become infected if the file you took has a virus attached to it.

Also, if you forgot your flash drive, and you need to use your friend or coworker's device for the day, then even plugging the device into your computer can cause the infection in the flash drive to be transmitted.


Downloading Legitimate Programs

Another way your computer can be secretly infected is when you download a legitimate program and run it. There are numerous legitimate programs on the internet that can help you in many ways. The programs themselves could be infected, though.

Also, one of the most common ways your computer can become infected is when you don't read the fine print before you download a program. Some of them may insist that you install another small program in addition to the one you initially chose. The boxes that you are supposed to click to give your consent may already be clicked.

This small extra program is the one that may carry an infection that will spread to your computer when you run the main program. You may get a lot of good use out of the legitimate program, but the virus attached to the extra hidden program can cause you a lot of trouble.


Using Vulnerable Applications

Security is a serious matter. If even one of the applications you use on your computer is vulnerable to becoming hacked or infected, then your entire computer is at risk and could become secretly infected. Anything from PDF viewing applications to your operating system can become infected if you don't download the latest security patches and keep everything up-to-date.


Not Using Antivirus Software

Antivirus software can protect your computer from a number of viruses, trojans, and other problems. Your computer can become infected in a number of ways, so you need to have good antivirus software to provide strong protection from hidden attacks.


Viruses, trojans, and other malware can infect your computer in a variety of hidden ways. To prevent infection and problems, you need to be careful about what you download, and you should keep your applications secure. Also, find reliable antivirus software to help.

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Being treated like a twelve year old at work by a Tasmanian-devil-manager and not sure what to do about it? It is simply a well-known fact that no one likes to be micro managed. Not only do they not like to be micro managed, but tend to quit for this very reason. Unfortunately the percentage of people leaving their jobs for this reason is higher that you would imagine. Recently, an employee retention report conducted by TINYpulse, an employee engagement firm, surveyed 400 full-time U.S. employees concluded that, "supervisors can make or break employee retention."

As companies mature, their ability to manage can be significant to their bottom line as employee morale, high staff turnover and the cost of training new employees can easily reduce productivity and consequently client satisfaction.  In many cases, there is a thin line between effective managing and micro managing practices. Most managers avoid micro managing their employees. However, a decent percentage of them have yet to find effective ways to get the most of their co-workers.  They trap themselves by disempowering people's ability to do their work when they hover over them and create an unpleasant working environment. This behavior may come in the form of incessant emailing, everything having to be done a certain way (their way), desk hovering, and a need to control every part of an enterprise, no matter how small.

Superimpose the micro manager into the popular practice of Agile-SCRUM methodology and you can imagine the creative ways they can monitor everything in a team, situation, or place. Although, not always a bad thing, excessive control, can lead to burnout of managers and teams alike.  As predicted, agile project management has become increasingly popular in the last couple of decades in project planning, particularly in software development.  Agile methodology when put into practice, especially in IT, can mean releasing faster functional software than with the traditional development methods. When done right, it enables users to get some of the business benefits of the new software faster as well as enabling the software team to get rapid feedback on the software's scope and direction.

Despite its advantages, most organizations have not been able to go “all agile” at once. Rather, some experiment with their own interpretation of agile when transitioning.  A purist approach for instance, can lead to an unnecessarily high agile project failure, especially for those that rely on tight controls, rigid structures and cost-benefit analysis.  As an example, a premature and rather rapid replacement of traditional development without fully understating the implications of the changeover process or job roles within the project results in failure for many organizations.  

As part of our Java Tutorials program, we will list a number of interview questions to aid in a better understaing of Java and J2EE and, hopefully, provide a greater likelihood of getting a job.  Let us begin with the basics:

1. What is meant by J2EE?

J2EE is an abreviation for Java 2 Platform Enterprise Edition

2.  What is the purpose of J2EE?

The purpose of J2EE is to provide a component based platform in a multitier application model with transaction management, web services and reusable component support.

3.  What is the tier structure of the typical J2EE application?

A typical J2EE application consists of the following tiers/machines:  the client machine (browser/non-browser application), the J2EE server (an application server such as Oracle, JBoss, GlassFish, Tomcat) and a database.