Data has always been important to business. While it wasn't long ago that businesses kept minimal information on people who bought their products, nowadays companies keep vast amounts of data. In the late 20th century, marketers began to take demographics seriously. It was hard to keep track of so much information without the help of computers.

Only large companies in the '60s and '70s could afford the research necessary to deliver real marketing insight. The marketers of yesteryear relied upon focus groups and expensive experiments to gauge consumer behavior in a controlled environment. Today even the smallest of companies can have access to a rich array of real-world data about their consumers' behavior and their consumers. The amount of data that is stored today dwarfs the data of only a few years ago by several orders of magnitude.

So what kind of information are businesses storing for marketing purposes? Some examples include:

- Demographic information — age, gender, ethnicity, education, occupation and various other individual characteristics.

Globalization
Globalization is the fundamental force changing IT service delivery and business's competitive activities in almost every vertical market — and thus economies — in some way, shape or form. One might say that globalization is not a new trend and has been commonplace for quite some time now. Yes, but with the changing economic environment globalizations has special implications for the IT outsourcing industry. With developed countries like the U.S. keeping a strict eye on generating local jobs, IT outsourcing especially in Asian countries such as India and China is expected to see globalization brining in big shifts in business strategy

Potential Impact of Globalization

·         Increase in near shoring in addition to outsourcing. Near shoring essentially refers to existing IT companies setting up development/delivery centers in Nordic and South American regions in order to offer same time zone services and also bypass the laws governing local hiring

·         A truly global delivery model. Service delivery models will have to become more efficient and flexible and work well even if service teams spread across continents

This will mean that large IT outsourcing companies such as TCS will have to expand their presence globally from just having sales offices to actual delivery teams shipping out solutions.

Before we go to the list do you know what makes software skills most sought-after and hence more valuable than most of the other job skills? It is simply because unlike any other skill, software skills are global and are not at all location specific! With the evolution and penetration of internet technologies, the physical distance between the client and service provider hardly matters. So, with more advancement in technology, it is indeed going to rain opportunities on the right skilled developer. I’ll take the liberty to reproduce the following quotes here to prove my claims statistically:

Demand for “cloud-ready” IT workers will grow by 26 percent annually through 2015, with as many as 7 million cloud-related jobs available worldwide.

---IDC White Paper (November 2012).

In the United States, the IT sector is experiencing modest growth of IT jobs in general, with the average growth in IT employment between 1.1 and 2.7 percent per year through 2020.

---U.S. Bureau of Labor Statistics.

The importance of variables in any programming language can’t be emphasised enough. Even if you are a novice, the chances are good that you will have been using variables for quite a while now.

They are the cornerstone of any language and without them we would not be able to accomplish much of anything. However, most of you up until this point have probably only been working with standard variables, variables which can hold single values such as an integer, a single character, or a string of text.

In this tutorial we are going to take a look at a more special type of variable called an array. Arrays can seem quite daunting at first glance but once you get used to working with them you will wonder how you ever managed to program without them.

The reason arrays are special is because they can hold more than one value. Think about this: say you create a variable which contains a line of text like the code below: