Today we live in the age of technology. It seems like everyone owns at least one computer, but few actually know how they work. We hear about Java tutorials and C# programming, but why are these things important?

There has been an increasing demand for those who are proficient in web development. It is a job field that has grown substantially in the past decade, and it is still continuing to flourish with no signs of stopping. Learning a web language is not only a useful skill, but a necessary one. So why, out of all of the available web languages, is Java the most valuable?

·         First off, it is a simple language that is easily learned and well known.

·         Java has been around for awhile now, and has earned its place as one of the pillars of modern day computer architecture. Information on Java is abundant, and ranges from online tutorials to books, such as "Java for Dummies."

Information Technology (IT) tools are here to support your business in the global market. Effective communication is key for IT and business experts to collaborate effectively in search of solutions. Consulting, reaching out for help to a third-party, can bridge the gap between your business marketing experts and IT operations experts, especially with the emergence of big data analytics and its implication on the global market. Having the right consultants equipped with business knowledge and data technology expertise can make a difference.

Your marketing organization is probably familiar with digital tools and conducting global research. Its results can uncover the journey customers take to purchase your products or use your services. It can highlight the pain points and frictions that prevent their experiences with you to be delightful and amazing. Armed with this knowledge and beautiful compelling presentations, marketing executives expect that IT operations leaders will translate these insights into actions.

But people in IT operations are too involved in meeting key performance indicators that have nothing to do with the end customers. Meeting requirements of faster and cheaper don't translate very well into customer satisfaction. A classic breakdown in communication is described in a Harvard Business Review article, “A Technique to Bridge the Gap Between Marketing and IT.” The author goes on to describe how a new CIO at a bank found IT to be focused on the internal organization as their customers, rather than the real end customer. Moreover, no one was looking at the incident reports which clearly showed that incidents were increasing. And nobody looked at what these incidents were doing to the bank’s customers. The startling and scary numbers of incidents were caught and addressed and brought down from 1,000 to 600 or (40%) and later to 450 per week.

Surprisingly, these type of seemingly isolated scenarios are still being discovered within organizations presently, sometimes internally, and through third party insights such as consultants.  By engaging consultants to provide a perspective based on what they’ve experienced before, they can often bring new and innovative ideas or possible challenges to the table that an internal processes probably wouldn’t have been able to see on their own.  Often, third party input can help to provide the translation needed to go from marketing research results into actions that IT operations can understand and make sense in their high-performance culture. When companies understand and use this knowledge to reassess how to improve their customer experiences, they work backward from what customers want to achieve significantly higher improvements. 

IT and business management are more and more being asked to move away from their traditional roles, such as IT being the "technology infrastructure gatekeeper", and instead become enablers across the enterprise of effective collaboration, big data consumers, and key players in driving desired business outcomes. Marketing leaders look to technology as a way to facilitate the customer's journey and his positive experience of it, bring more clients, and meet increasingly higher loyalty goals. They rely on IT projects to enable big data-based behavioral targeting anywhere in the global market. This means projects to analyze search engine results, improve website personalization and optimization, and building of mobile applications for a more personal experience. All these are projects that consultants with their communication, consulting and technical expertise are well prepared to help in order to bridge the expectation gap between IT and other business organizations.

In order to meet these 21st-century business challenges, Information Technology organizations have been transitioning from waterfall stage-gate project management approaches to agile development. The stage-gate method applies a step-by-step approach where waiting, reviewing and approving are required before moving to the next step in the project. Agile management emphasizes collaboration, no decision hierarchies, and few people roles for making quick, customer-focused small changes over time to deliver solutions that delight and amaze customers. Agile development has allowed many businesses to respond quickly to changing customer desires and expectations. But moving to continuous delivery is a struggle requiring focused, dedicated teams that are not well suited to the traditional matrix organization where people are resources whose time must be "chopped" into many pieces and shared among many projects. Agile teams meet frequently as often as daily but never waiting more than a week to do so.

Marketing people are externally focused. IT people are internally focused. The first works with customer emotions. The second works to increase efficiency. Big data analytic tools are used by the first and supported by the second. Consultants can be the glue that helps both come together in effective collaborations that deliver positive business outcomes in both global and local markets.

In programming, memory leaks are a common issue, and it occurs when a computer uses memory but does not give it back to the operating system. Experienced programmers have the ability to diagnose a leak based on the symptoms. Some believe every undesired increase in memory usage is a memory leak, but this is not an accurate representation of a leak. Certain leaks only run for a short time and are virtually undetectable.

Memory Leak Consequences

Applications that suffer severe memory leaks will eventually exceed the memory resulting in a severe slowdown or a termination of the application.

How to Protect Code from Memory Leaks?

Preventing memory leaks in the first place is more convenient than trying to locate the leak later. To do this, you can use defensive programming techniques such as smart pointers for C++.  A smart pointer is safer than a raw pointer because it provides augmented behavior that raw pointers do not have. This includes garbage collection and checking for nulls.

If you are going to use a raw pointer, avoid operations that are dangerous for specific contexts. This means pointer arithmetic and pointer copying. Smart pointers use a reference count for the object being referred to. Once the reference count reaches zero, the excess goes into garbage collection. The most commonly used smart pointer is shared_ptr from the TR1 extensions of the C++ standard library.

Static Analysis

The second approach to memory leaks is referred to as static analysis and attempts to detect errors in your source-code. CodeSonar is one of the effective tools for detection. It provides checkers for the Power of Ten coding rules, and it is especially competent at procedural analysis. However, some might find it lagging for bigger code bases.

How to Handle a Memory Leak

For some memory leaks, the only solution is to read through the code to find and correct the error. Another one of the common approaches to C++ is to use RAII, which an acronym for Resource Acquisition Is Initialization. This approach means associating scoped objects using the acquired resources, which automatically releases the resources when the objects are no longer within scope. RAII has the advantage of knowing when objects exist and when they do not. This gives it a distinct advantage over garbage collection. Regardless, RAII is not always recommended because some situations require ordinary pointers to manage raw memory and increase performance. Use it with caution.

The Most Serious Leaks

Urgency of a leak depends on the situation, and where the leak has occurred in the operating system. Additionally, it becomes more urgent if the leak occurs where the memory is limited such as in embedded systems and portable devices.

To protect code from memory leaks, people have to stay vigilant and avoid codes that could result in a leak. Memory leaks continue until someone turns the system off, which makes the memory available again, but the slow process of a leak can eventually prejudice a machine that normally runs correctly.

Related:

The Five Principles of Performance

In Demand IT Skills

When businesses are trying to expand and require professionals to lead teams, terminology may get in the way of who performs what roles. When it comes to information technology (IT), new and vital professionals may seem hard to differentiate between one another. However, there are key differences between specific professionals needed with IT departments. Here are the responsibilities that differentiate between an IT manager and an IT project manager.

IT Managers

IT managers are the leaders of the entire IT infrastructure a business has to function properly. The IT manager must lead the entire IT department to regulate and maintain the IT network for the business. As a manager, this IT professional corresponds with other departments in the business about how the IT department is implementing the goals the business is aiming toward. In addition, the manager must be fiscally responsible and answer to executives and financial officers in the business the reasons behind certain costs and investments. Because of the dual computer technology and business acumen this profession requires, many IT managers have a Master of Business Administration (MBA) related to information technology.

IT Project Managers