As much as we love to assume free Wi-Fi is secure, this is far from the truth. Because you are attaching to a service many others are connected to as well, without security measures, your device can be hacked, especially if the network is unencrypted. Because this encryption involves handing out a 26-character hexadecimal key to every individual wanting to use that network, most places opt for ease of access over security. And even with a secure network, your information is vulnerable to everyone else who has the password and is on the network.

This may not seem like such a big deal and many people don’t believe they have anything to hide on their personal devices, but remember what you use on those devices. Chances are your e-mail is attached as well as all other social media sites. You may have apps that track your finances or private messages to certain others that you would never want anyone else to see. Luckily, there are steps that can be taken to reduce and prevent any unwanted information grabbers from accessing your personal information.

To start, go through your computer’s settings in order to verify your operating system’s security functions are all set to offer the highest protection. Open up the Control Panel and double check that your Firewall is enabled for both private and public networks. Then, go to Network and Sharing to open Change advanced sharing settings. In here, you can turn off file and printer sharing and network discovery for public networks.

One of the most important things to watch for is HTTPS. Hypertext Transfer Protocol Secure ensures secure communication across the web. Many of the major email systems use this when you log in (as another layer of password protection) but drop the security as soon as the login is complete. To keep this going, HTTPS Everywhere is a browser extension that gives you a secure connection when browsing some of the more popular sites. It can also be programmed for other sites you like to visit that don’t use HTTPS.

Not every place on the internet provides the choice of HTTPS, and VPNs are there to fill in the security gap. Virtual Private Networks allows data to be sent and received through public access points as if it were directly connected to a secure network. Many businesses offer this for company devices, but if you are an individual looking for that kind of security, ProXPN is a free version that can be upgraded. Unfortunately, it limits your speed, but other choices include VPNBook, OpenVPN Shield Exchange, and OkayFreedom.

With these three steps implemented, secure public Wi-Fi can be achieved. No longer will you have to worry about connecting in an unsure environment with strangers, never knowing if your information is being stolen. With all of the options free of charge, it is also an affordable means of protecting yourself that only takes a little time and effort to implement and guarantee safety.

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Data has always been important to business. While it wasn't long ago that businesses kept minimal information on people who bought their products, nowadays companies keep vast amounts of data. In the late 20th century, marketers began to take demographics seriously. It was hard to keep track of so much information without the help of computers.

Only large companies in the '60s and '70s could afford the research necessary to deliver real marketing insight. The marketers of yesteryear relied upon focus groups and expensive experiments to gauge consumer behavior in a controlled environment. Today even the smallest of companies can have access to a rich array of real-world data about their consumers' behavior and their consumers. The amount of data that is stored today dwarfs the data of only a few years ago by several orders of magnitude.

So what kind of information are businesses storing for marketing purposes? Some examples include:

- Demographic information — age, gender, ethnicity, education, occupation and various other individual characteristics.

Google is one of the most popular websites in the entire world that gets millions of views each day. Therefore, it should come as no surprise that it needs a strong and reliable programming language that it can rely on to run its searches and many of the apps that Google has created. Because of this, Google uses Python to ensure that every time a user uses one of their products, it will work smoothly and flawlessly. That being said, Google uses Python in a variety of different ways, outlined below.

Code.Google.Com
Since its creation, Google has always used Python as part of its core for programming language. This can still be seen today considering the strong relationship the two have with one another. Google supports and sponsors various Python events, and Python works to better itself so that Google remains on top of cutting edge material. One way that they do this is by working with code.google.com. This is the place where Google developers go to code, learn to code and test programs. And with it being built on Python, users can experience exactly what it is that they should expect once they start using the real site.

Google AdWords
Google AdWords is a great way for people to get their websites out there, through the use of advertising. Each time a person types in a certain string of keywords, or if they have history in their cookies, then they’ll come across these AdWords. The way that these AdWords are broadcasted to online web surfers is built on the foundation from Python. Python also helps clients access their AdWord accounts, so that they can tailor where they want their advertisements to go.

Beets
If you have loads of music, but some of it is uncategorized or sitting in a music player without a name or title, Beets is for you. This Google project uses Python and a music database to help arrange and organize music. The best part about Beets is that even if it doesn’t run exactly the way that you want, you can use a bit of Python knowledge to tailor it to be more specific to your desires.

Android-Scripting
Not only does Google run off Python, but Android also has its own value for the language. Whether you are someone who is just creating your own app for your phone or if you are someone who is looking to create the next app that gets downloaded multiple millions of times, you can use Python and Android-Scripting to create an app that does exactly what you want it to do.

YouTube
YouTube one just started as a video viewer on its own, but is now a billion-dollar company that is owned by Google. YouTube uses Python to let users view and upload video, share links, embed video and much more. Much like Google itself, YouTube relies heavily on Python to run seamlessly for the amount of traffic it gets daily.

Python is not your average coding language. Instead, it is a valuable and integral part of some of the biggest websites in the world, one of which is Google. And the resources listed here are just a fraction of what Google uses Python for in total.

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