Communication is one of the main objectives that an organization needs to have in place to stay efficient and productive. A breakdown in accurate and efficient communication between departments at any point in the organization can result in conflict or loss of business.  Sadly, the efficiency between different departments in an organization becomes most evident when communication breaks down. As an example, David Grossman reported in “The Cost of Poor Communications” that a survey of 400 companies with 100,000 employees each cited an average loss per company of $62.4 million per year because of inadequate communication to and between employees.

With the dawning of the big-data era and the global competition that Machine Learning algorithms has sparked, it’s more vital than ever for companies of all sizes to prioritize departmental communication mishaps. Perhaps, today, as a result of the many emerging markets, the most essential of these connections are between IT and the business units. CMO’s and CIO’s are becoming natural partners in the sense that CMO’s, in order to capture revenue opportunities, are expected to master not just the art of strategy and creativity but also the science of analytics. The CIO, on the other hand, is accountable for using technical groundwork to enable and accelerate revenue growth. Since business and technology people speak very different languages, there’s a need on both sides to start sharing the vocabulary or understanding of what is expected in order to avoid gridlock.

In the McKinsey article, Getting the CMO and CIO to work as partners, the author speaks to five prerequisite steps that the CMO and the CIO can take in order to be successful in their new roles.

--- Be clear on decision governance
Teams should define when decisions are needed, what must be decided, and who is responsible for making them.

Data has always been important to business. While it wasn't long ago that businesses kept minimal information on people who bought their products, nowadays companies keep vast amounts of data. In the late 20th century, marketers began to take demographics seriously. It was hard to keep track of so much information without the help of computers.

Only large companies in the '60s and '70s could afford the research necessary to deliver real marketing insight. The marketers of yesteryear relied upon focus groups and expensive experiments to gauge consumer behavior in a controlled environment. Today even the smallest of companies can have access to a rich array of real-world data about their consumers' behavior and their consumers. The amount of data that is stored today dwarfs the data of only a few years ago by several orders of magnitude.

So what kind of information are businesses storing for marketing purposes? Some examples include:

- Demographic information — age, gender, ethnicity, education, occupation and various other individual characteristics.

With stiff penalties for being caught and the whiff of secretive underground or even nefarious acts, computer hacking can be seen as a somewhat dubious pursuit. Not all hackers operate with the motive of emptying your Paypal account, however; there are many hackers who utilize their skills to aid companies in locating security flaws ("penetration testing") or engage in hacking with the goal of becoming cyber-freedom-fighters that champion simple human freedoms, such as the right to free speech.

Computer hacking is as much an art as it is a skill. At its simplest distillation, hacking is the systematic search for chinks in programming armor. While advanced problem-solving, intuition and sophisticated understanding of programming languages are a distinct advantage, there does exist a number of push-button programs that computing wizards have written allowing those less sophisticated in the art of hacking to break into remote computers in a variety of ways. Because of this new ubiquity, today's hackers no longer need to be a programming Wunderkind; they simply need to know where to download software and be able to turn on a computer. It really is that simple and the implications can be disturbing.

Phishing, Push-Button Programs and Brute Force Tactics

There's no need to crack a company's firewall if you have direct physical access to their computers. One aspect of hacking is the impersonation of an employee or service worker with the goal of gaining access to a company's database, where the hacker can then unleash whatever havoc he or she has planned into the system. Another is to engage in simple phishing techniques, such as impersonating an employee who forgot their password and needs help logging into the system.

Because such impersonations often fail thanks to companies becoming more security-conscious, taking over operations of a computer remotely is often the preferred method of gaining access. Such attempts can be facilitated in a variety of ways. One is the brute-force method, in which a program such as SQLmap, Nmap or Burpsuite is used; running one of these programs is analogous to trying every doorknob in a neighborhood to see which house is unlocked. Using a variety of different parameters, these programs can find access to a vulnerable computer or network in less than a minute.

Hackers can also attempt to gain access with a program like Metasploit. With literally a few clicks of a mouse, access to a remote and vulnerable computer can be achieved by a relative newbie. With a related hacking aid, called Meterpreter, a backdoor is created that allows access into an operating system. It does not install itself onto the remote computer, running instead using the computer's memory; in fact, Meterpreter can hide itself inside the operations of a perfectly valid program, so it cannot be detected even by sophisticated programmers. Once engaged, it allows a remote user carte blanche access to the system in question.

Where to Learn the Art of Hacking

Of course, for those who wish to learn the actual skills rather than download someone else's hack, there are a number of practice sites that pose an increasingly difficult set of challenges intended to train neophytes in the art of hacking. For example, Hack This Site starts beginners with the goal of cracking simple flaws in coding scripts or software such as HTML, Unix, Javascript and Apache. Their structured series of tests increase in complexity, incorporating real-word scenarios and even old-fashioned "phone phreaking" challenges that recall the bygone golden age of hacking skills displayed by Matthew Broderick in "WarGames."

Using just these simple tools and free practice sites, beginners have a powerful array of hacking resources just a simple mouse click away.

A project manager acts as the primary link between business and technical teams. A project manager is responsible for maintaining the project schedule, developing project estimates, working with external teams and tracking project issues. The project manager belongs to either the technical team or the project management office (PMO). The project manager works with business teams, technical teams, business counterparts, testing resources, vendors and infrastructure teams.

A project manager is often challenged with diagonally opposite views from the business side and technical side. A project manager’s success depends on balancing the needs and emotions of both sides.

Understanding the Requirements
A project manager must familiarize with the project’s requirements as defined by the business or product managers. This will help you understand the business vision behind the project. You will need this knowledge while negotiating with the technical teams.

Understanding the Technical Landscape
A project manager must also understand the technical systems, resource skills and infrastructure capabilities available for the project. Business teams come up with expectations that are sometimes beyond the capabilities of the technology team. It is the responsibility of the project manager to understand the technical capabilities available to the project.

Walkthrough of Business Requirements
This is a critical step in the project delivery process. The project manager must invite members from the business team, technical team, testing team, infrastructure team and vendors. The project manager must encourage the various stakeholders to ask questions about the requirements. Any prototypes available must be demonstrated in this meeting. The project manager must find answers to all questions resulting from the requirements walkthrough. The project manager must get the final version of the requirements approved by all stakeholders.

Managing Conflicts in Timelines and Budgets
All project managers will face the conflicts arising from shortened timelines and limited budgets. Business teams typically demand many features that are nearly impossible to deliver within short timeframes. The project manager must work with business and technical teams to prioritize the requirements. If the project is executed in a product development organization, then the project manager could utilize agile methodologies to deliver projects incrementally. In this case, the project manager may be required to act as a scrum master to facilitate scrum meetings between various stakeholders.

The Art of Saying “No”
As a project manager, you may be forced to say “no” to demands from both business and technology teams. However, it is important to create a win-win situation for all parties when you are faced with conflicting demands. You can work with the stakeholders individually before bringing all parties together. Most stakeholders prefer to work together. The success of a project manager depends on how effectively he or she can bring out the best in everyone, driving everyone towards a common goal.

Finally, the job of a project manager is not to satisfy the demands from all corners. The project manager must identify the essential deliverables that will meet the business needs, with a solid understanding of what is possible within the limits of technology.

Related:

Smart Project Management: Best Practices of Good Managers

Is Agism an Issue in IT?