SQL Server Training Classes in Yonkers, New York
Learn SQL Server in Yonkers, NewYork and surrounding areas via our hands-on, expert led courses. All of our classes either are offered on an onsite, online or public instructor led basis. Here is a list of our current SQL Server related training offerings in Yonkers, New York: SQL Server Training
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9 December, 2024 - 13 December, 2024 - Introduction to C++ for Absolute Beginners
16 December, 2024 - 17 December, 2024 - RED HAT ENTERPRISE LINUX AUTOMATION WITH ANSIBLE
2 December, 2024 - 5 December, 2024 - Ruby Programming
2 December, 2024 - 4 December, 2024 - Introduction to Spring 5 (2022)
16 December, 2024 - 18 December, 2024 - See our complete public course listing
Blog Entries publications that: entertain, make you think, offer insight
Data has always been important to business. While it wasn't long ago that businesses kept minimal information on people who bought their products, nowadays companies keep vast amounts of data. In the late 20th century, marketers began to take demographics seriously. It was hard to keep track of so much information without the help of computers.
Only large companies in the '60s and '70s could afford the research necessary to deliver real marketing insight. The marketers of yesteryear relied upon focus groups and expensive experiments to gauge consumer behavior in a controlled environment. Today even the smallest of companies can have access to a rich array of real-world data about their consumers' behavior and their consumers. The amount of data that is stored today dwarfs the data of only a few years ago by several orders of magnitude.
So what kind of information are businesses storing for marketing purposes? Some examples include:
- Demographic information — age, gender, ethnicity, education, occupation and various other individual characteristics.
The world of technology moves faster than the speed of light it seems. Devices are updated and software upgraded annually and sometimes more frequent than that. Society wants to be able to function and be as productive as they can be as well as be entertained “now”.
Software companies must be ready to meet the demands of their loyal customers while increasing their market share among new customers. These companies are always looking to the ingenuity and creativity of their colleagues to keep them in the consumer’s focus. But, who are these “colleagues”? Are they required to be young, twenty-somethings that are fresh out of college with a host of ideas and energy about software and hardware that the consumer may enjoy? Or can they be more mature with a little more experience in the working world and may know a bit more about the consumer’s needs and some knowledge of today’s devices?
Older candidates for IT positions face many challenges when competing with their younger counterparts. The primary challenge that most will face is the ability to prove their knowledge of current hardware and the development and application of software used by consumers. Candidates will have to prove that although they may be older, their knowledge and experience is very current. They will have to make more of an effort to show that they are on pace with the younger candidates.
Another challenge will be marketing what should be considered prized assets; maturity and work experience. More mature candidates bring along a history of work experience and a level of maturity that can be utilized as a resource for most companies. They are more experienced with time management, organization and communication skills as well as balancing home and work. They can quickly become role models for younger colleagues within the company.
Unfortunately, some mature candidates can be seen as a threat to existing leadership, especially if that leadership is younger. Younger members of a leadership team may be concerned that the older candidate may be able to move them out of their position. If the candidate has a considerably robust technological background this will be a special concern and could cause the candidate to lose the opportunity.
Demonstrating that their knowledge or training is current, marketing their experience and maturity, and not being seen as a threat to existing leadership make job hunting an even more daunting task for the mature candidate. There are often times that they are overlooked for positions for these very reasons. But, software companies who know what they need and how to utilize talent will not pass up the opportunity to hire these jewels.
Related:
H-1B Visas, the Dance Between Large Corporations and the Local IT Professional
Is a period of free consulting an effective way to acquire new business with a potential client?
Social marketing firm Buddy Media is being bought out by Salesforce.com in a $689 million stock and cash deal. The transaction will close Oct. 31 (the end of the third fiscal quarter).
Among its 1,000 customer, Buddy Media includes the companies ofFord, Hewlett-Packard and Mattel. Thanks to its capabilities of sending targeted marketing content through YouTube, LinkedIn and Facebook, Salesforce.com will build on the monitoring technology in social media through its recent Radian6 purchase.
According to Salesforce.com CEO Marc Benioff, the Marketing Cloud leadership will enable the company to take advantage of the massive opportunity within the next five years.
The purchase is arriving on the heels of rival Oracle’s buyout of Virtue, who is the competitor to Buddy Media.
No industry is as global as software development. Pervasive networking means that software developers can, and do, work from anywhere. This has led many businesses to hiring development subcontractors in other countries, aiming to find good development talent at lower prices, or with fewer hassles on entry into the US.
While this is an ongoing and dynamic equilibrium, there are compelling reasons for doing software development in the United States, or using a hybrid model where some parts of the task are parceled out to foreign contractors and some are handled locally.
Development Methodologies
The primary reason for developing software overseas is cost reduction. The primary argument against overseas software development is slower development cycles. When software still used the "waterfall" industrial process for project management (where everything is budgeted in terms of time at the beginning of the project), offshoring was quite compelling. As more companies emulate Google and Facebook's process of "release early, update often, and refine from user feedback," an increasing premium has been put on software teams that are small enough to be agile (indeed, the development process is called Agile Development), and centralized enough, in terms of time zones, that collaborators can work together. This has made both Google and Facebook leaders in US-based software development, though they both still maintain teams of developers in other countries tasked with specific projects.
Localization For Americans
The United States is still one of the major markets for software development, and projects aimed at American customers needs to meet cultural norms. This applies to any country, not just the U.S. This puts a premium on software developers who aren't just fluent in English, but native speakers, and who understand American culture. While it's possible (and even likely) to make server-side software, and management utilities that can get by with terse, fractured English, anything that's enterprise-facing or consumer-facing requires more work on polish and presentation than is practical using outsourced developers. There is a reason why the leaders in software User Interface development are all US-based companies, and that's because consumer-focused design is still an overwhelming US advantage.
Ongoing Concerns
The primary concern for American software development is talent production. The US secondary education system produces a much smaller percentage of students with a solid math and engineering background, and while US universities lead the world in their computer science and engineering curricula, slightly under half of all of those graduates are from foreign countries, because American students don't take the course loads needed to succeed in them. Software development companies in the United States are deeply concerned about getting enough engineers and programmers out of the US university system. Some, such as Google, are trying to get programmers hooked on logical problem solving at a young age, with the Summer of Code programs. Others, like Microsoft, offer scholarships for computer science degrees.
Overall, the changes in project management methodologies mean that the US is the current leader in software development, and so long as the primary market for software remains English and American-centric, that's going to remain true. That trend is far from guaranteed, and in the world of software, things can change quickly.
Tech Life in New York
Company Name | City | Industry | Secondary Industry |
---|---|---|---|
NYSE Euronext, Inc. | New York | Financial Services | Securities Agents and Brokers |
Anderson Instrument Company Inc. | Fultonville | Manufacturing | Tools, Hardware and Light Machinery |
News Corporation | New York | Media and Entertainment | Radio and Television Broadcasting |
Philip Morris International Inc | New York | Manufacturing | Manufacturing Other |
Loews Corporation | New York | Travel, Recreation and Leisure | Hotels, Motels and Lodging |
The Guardian Life Insurance Company of America | New York | Financial Services | Insurance and Risk Management |
Jarden Corporation | Rye | Manufacturing | Manufacturing Other |
Ralph Lauren Corporation | New York | Retail | Clothing and Shoes Stores |
Icahn Enterprises, LP | New York | Financial Services | Investment Banking and Venture Capital |
Viacom Inc. | New York | Media and Entertainment | Media and Entertainment Other |
Omnicom Group Inc. | New York | Business Services | Advertising, Marketing and PR |
Henry Schein, Inc. | Melville | Healthcare, Pharmaceuticals and Biotech | Medical Supplies and Equipment |
Pfizer Incorporated | New York | Healthcare, Pharmaceuticals and Biotech | Pharmaceuticals |
Eastman Kodak Company | Rochester | Computers and Electronics | Audio, Video and Photography |
Assurant Inc. | New York | Business Services | Data and Records Management |
PepsiCo, Inc. | Purchase | Manufacturing | Nonalcoholic Beverages |
Foot Locker, Inc. | New York | Retail | Department Stores |
Barnes and Noble, Inc. | New York | Retail | Sporting Goods, Hobby, Book, and Music Stores |
Alcoa | New York | Manufacturing | Metals Manufacturing |
The Estee Lauder Companies Inc. | New York | Healthcare, Pharmaceuticals and Biotech | Personal Health Care Products |
Avon Products, Inc. | New York | Healthcare, Pharmaceuticals and Biotech | Personal Health Care Products |
The Bank of New York Mellon Corporation | New York | Financial Services | Banks |
Marsh and McLennan Companies | New York | Financial Services | Insurance and Risk Management |
Corning Incorporated | Corning | Manufacturing | Concrete, Glass, and Building Materials |
CBS Corporation | New York | Media and Entertainment | Radio and Television Broadcasting |
Bristol Myers Squibb Company | New York | Healthcare, Pharmaceuticals and Biotech | Biotechnology |
Citigroup Incorporated | New York | Financial Services | Banks |
Goldman Sachs | New York | Financial Services | Personal Financial Planning and Private Banking |
American International Group (AIG) | New York | Financial Services | Insurance and Risk Management |
Interpublic Group of Companies, Inc. | New York | Business Services | Advertising, Marketing and PR |
BlackRock, Inc. | New York | Financial Services | Securities Agents and Brokers |
MetLife Inc. | New York | Financial Services | Insurance and Risk Management |
Consolidated Edison Company Of New York, Inc. | New York | Energy and Utilities | Gas and Electric Utilities |
Time Warner Cable | New York | Telecommunications | Cable Television Providers |
Morgan Stanley | New York | Financial Services | Investment Banking and Venture Capital |
American Express Company | New York | Financial Services | Credit Cards and Related Services |
International Business Machines Corporation | Armonk | Computers and Electronics | Computers, Parts and Repair |
TIAA-CREF | New York | Financial Services | Securities Agents and Brokers |
JPMorgan Chase and Co. | New York | Financial Services | Investment Banking and Venture Capital |
The McGraw-Hill Companies, Inc. | New York | Media and Entertainment | Newspapers, Books and Periodicals |
L-3 Communications Inc. | New York | Manufacturing | Aerospace and Defense |
Colgate-Palmolive Company | New York | Consumer Services | Personal Care |
New York Life Insurance Company | New York | Financial Services | Insurance and Risk Management |
Time Warner Inc. | New York | Media and Entertainment | Media and Entertainment Other |
Cablevision Systems Corp. | Bethpage | Media and Entertainment | Radio and Television Broadcasting |
CA Technologies, Inc. | Islandia | Software and Internet | Software |
Verizon Communications Inc. | New York | Telecommunications | Telephone Service Providers and Carriers |
Hess Corporation | New York | Energy and Utilities | Gasoline and Oil Refineries |
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The Hartmann Software Group understands these issues and addresses them and others during any training engagement. Although no IT educational institution can guarantee career or application development success, HSG can get you closer to your goals at a far faster rate than self paced learning and, arguably, than the competition. Here are the reasons why we are so successful at teaching:
- Learn from the experts.
- We have provided software development and other IT related training to many major corporations in New York since 2002.
- Our educators have years of consulting and training experience; moreover, we require each trainer to have cross-discipline expertise i.e. be Java and .NET experts so that you get a broad understanding of how industry wide experts work and think.
- Discover tips and tricks about SQL Server programming
- Get your questions answered by easy to follow, organized SQL Server experts
- Get up to speed with vital SQL Server programming tools
- Save on travel expenses by learning right from your desk or home office. Enroll in an online instructor led class. Nearly all of our classes are offered in this way.
- Prepare to hit the ground running for a new job or a new position
- See the big picture and have the instructor fill in the gaps
- We teach with sophisticated learning tools and provide excellent supporting course material
- Books and course material are provided in advance
- Get a book of your choice from the HSG Store as a gift from us when you register for a class
- Gain a lot of practical skills in a short amount of time
- We teach what we know…software
- We care…