There has been and continues to be a plethora of observational studies by different researchers in the publishing industry focused on how e-books have affected hard-copy book sales. Evidence from these studies has indicated that there is a significant and monumental shift away from hard-copy books to e-books.[1]These findings precipitate fears that hard-copy books might become more expensive in the near future as they begin to be less available.  This scenario could escalate to the point where only collectors of hard-copy books are willing to pay the high price for ownership.

The founder of Amazon, Jeff Bezos, made a statement in July 2010 that sales of digital books had significantly outstripped U.S. sales of hard-copy. He claimed that Amazon had sold 143 digital books for its e-reader, the Kindle, for every 100 hard-back books over the past three months. The pace of this change was unprecedented;  Amazon said that in the four weeks of June 2010, the rate of sales had reached 180 e-books for every 100 hard-backs sold. Bezos said sales of the Kindle and e-books had reached a "tipping point", with five authors including Steig Larsson, the writer of Girl with a Dragon Tattoo, and Stephenie Meyer, who penned the Twilight series, each selling more than 500,000 digital books.[2] Earlier in July 2010, Hachette said that James Patterson had sold 1.1m e-books to date.

According to a report made by Publishers Weekly, for the first quarter of 2011, e-book sales were up 159.8%; netting sales of $233.1 million. Although adult hard-cover and mass market paperback hard-copies had continued to sell, posting gains in March, all the print segments had declined for the first quarter with the nine mass market houses that report sales. Their findings revealed a 23.4% sales decline, and that children’s paper-back publishers had also declined by 24.1%.[3] E-book sales easily out-distanced mass market paperback sales in the first quarter of 2011 with mass market sales of hard-copy books falling to $123.3 million compared to e-books’ $233.1 million in sales.

According to .net sales report by the March Association of American Publishers (AAP) which collected data and statistics from 1,189 publishers, the adult e-Book sales were $282.3 million in comparison to adult hard-cover book sales which counted $229.6 million during the first quarter of 2012. During the same period in 2011, eBooks revenues were $220.4 million.[4] These reports indicate a disconcerting diminishing demand for hard-copy books.

When it comes to running a start up, leaders need to make sure that their key players are motivated. This has been seen with many companies. Back in the 1970's it was found with the inspiration and diligence of the late Daniel Nigro when he formed Kleer-Fax. More recently it was seen in David Khasidy, the founder and recently retired president of SunRay Power Management, the most dynamic green energy leader in the US today.

The question is, what is it that great leaders like David Khasidy and Daniel Nigro do that make the difference? How do the most vulnerable companies (start ups) break the mold and become a part of our everyday lives?

It starts with their mission and vision.

Create a Strong Mission and Vision

There are many reasons why start ups fail. For one, they usually lack the capital to last through the lean times. Secondly, they often don't have the tolerance for setbacks that occur. Lastly, they do not have a long-term plan, also called a mission.

When a business has a strong mission, the team knows it and their focus toward their work and service to others within and without the company reflects that. To complement that, the shorter term vision of the company needs to be present as well.

This can even be seen in sole proprietorships with no employees, such as when Brian Pascale started his law practice. His vision was to find justice for his clients while his mission was to build upon a career that had already set precedents in the area of tort law.

As his practice has grown, new staff members can sense the vision and mission he exudes.

Encourage Ownership of Projects and Processes

Start ups need to inspire and motivate their employees because they need to know that they are not only a part of something important, but that their contributions mean something.

What won't happen if they are not there? What contribution do they make, and what are the consequences of them not fulfilling their part of the work?

By encouraging ownership in projects, team members can find that the work they are doing is not only important for the organization, but that they are going to be a big part of what makes it happen. The alternative is that they feel replaceable.

Offer Incentives That Keep the Company Competitive

When team members embrace the mission and vision of the company, and then take ownership for the company's success, they are going to need to be justly rewarded.

This could include flexible schedules (for those who don't need a stringent one), use of an account at a nearby takeout place, or even the potential for ownership as a result of a vesting program.

The incentive everyone is looking for more immediately, though, is cash. When the company takes in more revenue as a result of the efforts of those on the team, rewarding them can go a long way not only in making them feel appreciated, but in encouraging them to bring in more business.

Members of a start up team are usually very talented, and commonly underpaid. However, if they believe they are going somewhere, it will make a big difference.

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Good non-programmer jobs for people with software developer experience

Programmers often tend to be sedentary people. Sitting in a chair and pressing keys, testing code, and planning out one logical step-wise strategy after another to get the computer to process data the way you want it to is just what life as a programmer is all about. But, is being too sedentary hindering a programmers max potential? In other words, will getting up, moving around, and getting the blood pumping make us better programmers? To answer this question more efficiently, we will need to consider the impact of exercise on various aspects of programming.

Alertness And Focus

It is no surprise that working up a sweat makes the mind wake up and become more alert. As the blood starts pumping, the body physically reacts in ways that helps the mind to better focus. And improving our focus might make us better programmers in the sense that we are more able to wrap our mind around a problem and deal with it more efficiently than if we feel sluggish and not so alert. However, improving one's focus with exercise can be augmented by taking such vitamins as B6, Coleen, and eating more saturated fats rather than so many sugars. Exercise alone may be a good start, but it is important to realize that the impact of exercise on overall focus can be enhanced when combined with other dietary practices. However, it never hurts to begin a day of programming with fifteen minutes of rigorous workout to give the mind a little extra push.

Increase In Intellect

Does exercise cause a programmer to become a smarter programmer? This is perhaps a trickier question. In some sense, it might seem as if exercise makes us more intelligent. But, this may be more because our focus is sharper than because of any increase in actual knowledge. For example, if you don't know how to program in Python, it is highly doubtful that exercising harder will all of a sudden transfer such insights directly to your brain. However, exercise might have another indirect impact on a programmer’s intellect that will help them to become a better programmer. The more a person exercises, the more stamina and energy they will tend to have, as compared to programmers who never exercise all that much. That additional energy and stamina might help a programmer to be able to push themselves to learn things more efficiently, simply because they aren't getting tired as much as they study new languages or coding techniques. If you have more energy and stamina throughout the day, you will likely be more productive as a programmer as well. Greater productivity can often make one program better simply because they actually push themselves to finish projects. Other programmers who do not exercise on a regular basis may simply lack the energy, stamina, and motivation to follow through and bring their programming projects to completion.

Memory

The ability to remember things and recall them quickly is key to being an efficient programmer. Getting up and getting real exercise may be central to making sure that one does not lose control of these cognitive abilities. According to the New York Times, article, Getting a Brain Boost Through Exercise, recent research studies on mice and humans have shown that, in both cases, exercise does in fact appear to promote better memory function as well as other cognitive factors like spacial sense. (1) Consequently, if a person intends to be a programmer for a long time and wants their mind to be able to remember things and recall them more easily, then exercise may need to become an essential part of such a programmer's daily routine.

As much as one might want to resist the need for exercise and be sedentary programmers, the simple fact is that exercise very well could improve our ability to program in numerous ways. More importantly, exercise is critical to improving and maintaining good health overall. Even if a person does not have much time to get up and move around during the day, there are exercises that one can do while sitting, which would be better to do than no exercise at all.

What are a few unique pieces of career advice that nobody ever mentions?

What Options do Freelance Consultants Have with Large Corporations

Much of success is about performance. It’s about what we do and what we are able to inspire others to do. There are some simple performance principles I have learned in my life, and I want to share them with you.  They really bring success, and what it takes to be successful, into sharp focus. They are also the basis for developing and maintaining an expectation of success.

The Five Principles of Performance

1. We generally get from ourselves and others what we expect. It is a huge fact that you will either live up or down to your own expectations. If you expect to lose, you will. If you expect to be average, you will be average. If you expect to feel bad, you probably will. If you expect to feel great, nothing will slow you down. And what is true for you is true for others. Your expectations for others will become what they deliver and achieve. As Gandhi said, “Be the change you wish to see in the world.”

2. The difference between good and excellent companies is training. The only thing worse than training employees and losing them is to not train them and keep them! A football team would not be very successful if they did not train, practice, and prepare for their opponents. When you think of training as practice and preparation, it makes you wonder how businesses survive that do not make significant training investments in their people.

Actually, companies that do not train their people and invest in their ability don’t last. They operate from a competitive disadvantage and are eventually gobbled up and defeated in the marketplace. If you want to improve and move from good to excellent, a good training strategy will be the key to success.