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Since you asked for the three most important things that non-programmers should know about, and I’ve spent most of my career working with more non-programmers than programmers, I have a few interesting things that would help.

Number One - It Is Impossible To Accurately Estimate Software Projects

No matter what is tried. No matter what tool, agile approach, or magic fairy dust people try to apply to creating software… accurately predicting software project timelines is basically impossible.

There are many good reasons for this. Usually, requirements and feature ideas change on a daily/weekly basis. Often it is impossible to know what needs to be done without actually digging into the code itself. Debugging and QA can take an extraordinary amount of time.

And worst of all…

Project Managers are always pushing for shorter timelines. They largely have no respect for reality. So, at some point they are given estimates just to make them feel better about planning.

No matter how much planning and estimation you do, it will be wrong. At best it will be directionally correct +/- 300% of what you estimated. So, a one year project could actually take anywhere between 0 and 5 years, maybe even 10 years.

If you think I’m joking, look at how many major ERP projects that go over time and over budget by many years and many hundreds of millions of dollars. Look at the F-35 fighter jet software issues.

Or in the small, you can find many cases where a “simple bug fix” can take days when you thought it was hours.

All estimates are lies made up to make everyone feel better. I’ve never met a developer or manager who could accurately estimate software projects even as well as the local weatherman(or woman) predicts the weather.

Number Two - Productivity Is Unevenly Distributed

What if I told you that in the average eight hour work day the majority of the work will get done in a 30 minute timeframe? Sound crazy?

Well, for most programmers there is a 30–90 minute window where you are extraordinarily productive. We call this the flow state.

Being in the flow state is wonderful and amazing. It often is where the “magic” of building software happens.

Getting into flow can be difficult. It’s akin to meditation in that you have to have a period of uninterrupted focus of say 30 minutes to “get in” the flow, but a tiny interruption can pull you right out.

Now consider the modern workplace environment. Programmers work in open office environments where they are invited to distract each other constantly.

Most people need a 1–2 hour uninterrupted block to get 30–90 minutes of flow.

Take the 8 hour day and break it in half with a lunch break, and then pile in a few meetings and all of a sudden you are lucky to get one decent flow state session in place.

That is why I say that most of the work that gets done happens in a 30 minute timeframe. The other 7–8 hours are spent being distracted, answering email, going to meetings, hanging around the water cooler, going to the bathroom, and trying to remember what you were working on before all these distractions.

Ironically, writers, musicians, and other creative professionals have their own version of this problem and largely work alone and away from other people when they are creating new things.

Someday the programming world might catch on, but I doubt it.

Even if this became obvious, it doesn’t sit well with most companies to think that programmers would be paid for an 8 hour day and only be cranking out code for a few hours on a good day. Some corporate middle manager would probably get the bright idea to have mandatory flow state training where a guru came in and then there would be a corporate policy from a pointy haired boss mandating that programmers are now required to spend 8 hours a day in flow state and they must fill out forms to track their time and notify their superiors of their flow state activities, otherwise there would be more meetings about the current flow state reports not being filed correctly and that programmers were spending too much time “zoning out” instead of being in flow.

Thus, programmers would spent 7–8 hours a day pretending to be in flow state, reporting on their progress, and getting all their work done in 30 minutes of accidental flow state somewhere in the middle of all that flow state reporting.

If you think I’m joking about this, I’m not. I promise you this is what would happen to any company of more than 2 employees. (Even the ones run by programmers.)

Number Three - It Will Cost 10x What You Think

Being a programmer, I get a lot of non-programmers telling me about their brilliant app ideas. Usually they want me to build something for free and are so generous as to pay me up to 5% of the profits for doing 100% of the work.

Their ideas are just that good.

Now, I gently tell them that I’m not interested in building anything for free.

At that point they get angry, but a few ask how much it will cost. I give them a reasonable (and very incorrect) estimate of what it would cost to create the incredibly simple version of their app idea.

Let’s say it’s some number like $25,000.

They look at me like I’m a lunatic, and so I explain how much it costs to hire a contract programmer and how long it will actually take. For example’s sake let’s say it is $100/hr for 250 hours.

To be clear, these are made up numbers and bad estimates (See Number One for details…)

In actuality, to build the actual thing they want might cost $250,000, or even $2,500,000 when it’s all said and done.

Building software can be incredibly complex and expensive. What most people can’t wrap their head around is the fact that a company like Google, Apple, or Microsoft has spent BILLIONS of dollars to create something that looks so simple to the end user.

Somehow, the assumption is that something that looks simple is cheap and fast to build.

Building something simple and easy for the end user is time consuming and expensive. Most people just can’t do it.

So, the average person with a brilliant app idea thinks it will cost a few hundred or maybe a few thousand dollars to make and it will be done in a weekend is so off the mark it’s not worth considering their ideas.

And programmers are too eager to play along with these bad ideas (by making bad estimates and under charging for their time) that this notion is perpetuated to the average non-programmer.

So, a good rule of thumb is that software will cost 10 times as much as you think and take 10 times as long to finish.

And that leads to a bonus point…

BONUS - Software Is Never Done

Programmers never complete a software project, they only stop working on it. Software is never done.

I’ve worked at many software companies and I’ve never seen a software project “completed”.

Sure, software gets released and used. But, it is always changing, being updated, bugs get fixed, and there are always new customer requests for features.

Look at your favorite software and you’ll quickly realize how true this is. Facebook, Instagram, Google Search, Google Maps, GMail, iOS, Android, Windows, and now even most video games are never done.

There are small armies of developers just trying to keep all the software you use every day stable and bug free. Add on the fact that there are always feature requests, small changes, and new platforms to deal with, it’s a treadmill.

So, the only way out of the game is to stop working on software. At that point, the software begins to decay until it is no longer secure or supported.

Think about old Windows 3.1 software or maybe old Nintendo Cartridge video games. The current computers and video game consoles don’t even attempt to run that software anymore.

You can’t put an old video game in your new Nintendo Switch and have it “just work”. That is what happens when you think software is done.

When programmers stop working on software the software starts to die. The code itself is probably fine, but all the other software keeps moving forward until your software is no longer compatible with the current technology.

So, those are the four most important things that non-programmers should know about programming. I know you asked for only three, so I hope the bonus was valuable to you as well.

It Is Time to Give Microsoft a Fair Trial

[Jul, 26, 2012] |
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Is it possible for anyone to give Microsoft a fair trial? The first half of 2012 is in the history books. Yet the firm still cannot seem to shake the public opinion as The Evil Empire that produces crap code.

I am in a unique position. I joined the orbit of Microsoft in 1973 after the Army decided it didn't need photographers flying around in helicopters in Vietnam anymore. I was sent to Fort Lewis and assigned to 9th Finance because I had a smattering of knowledge about computers. And the Army was going to a computerized payroll system.

Bill and Paul used the University of Washington's VAX PDP computer to create BASIC for the Altair computer. Certainly laughable by today's standards, it is the very roots of the home computer.

Microsoft became successful because it delivered what people wanted.

Why the McDonald's Approach to Computer Learning Doesn't Work

[Apr, 19, 2013] |
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No matter what type of business you’re in, boosting your bottom line is always in the back of your mind. In a rough economy, it can be tempting to focus too much on pulling in more money and not enough on containing it from within.

That’s right, containing it. You have the potential to lose hundreds of thousands of dollars every year right under your nose from something as simple as lack of or ineffective computer training.

How much do the employees you have working for you right now really understand about technology? How good is your IT tech department? Technology changes faster than a blink of an eye and oftentimes, businesses struggle to keep their top employees trained.

With millions of dollars being lost to Internet espionage, file corruption and other computer crimes, staying on top of changes is essential. Recently, online learning centers have been emerging as the go-to method for quick and inexpensive learning. Unfortunately, this type of computer learning isn’t always the best solution.

Good non-programmer jobs for people with software developer experience

[May, 09, 2014] |
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If you are a software developer looking for a slight change, then you have several options available. The process of software development requires multiple types of resources. A software developer performs the construction and delivery of software programs. An experienced software developer gains business knowledge, analytical skills, team management skills and communication skills. All of these skills can be used to divert your development career into a related and slightly varied role in software development.

Production Support Engineer
A developer can easily switch to the role of a Production Support Engineer. This role entails working with customers and technical teams to report, track and resolve production issues. For some, this might be an exciting opportunity to see the software application from a user’s point of view.

Engineering Manager
If you have experience in leading a team of developers, you could take the role of an Engineering Manager. This role requires managing a bigger team of developers. The Engineering Manager is also responsible for ensuring the delivery of software products and meeting the deadlines set by Product Management. You will get the opportunity to develop software, if you are inclined to do so. However, you will also take new responsibilities such as performance management, infrastructure management and vendor management.

Partner Engineer
This role requires some amount development as well as coordination with partners such as vendors and customers. The job of a Partner Engineer is to act as a middleman to help the integration of services with partners via application programming interfaces (APIs). For example, companies such as Twitter and Facebook employ Partner Engineers to integrate their services with customer websites.

Systems Analyst
Many companies offer developers with an opportunity to switch to Analyst roles. This role involves analyzing system requirements by working with business and technical teams. Many Systems Analysts also work on reviewing, developing and testing application code. This role is suitable for developers with strong analytical skills.

QA Automation Engineer
This role is responsible for automating test cases with the help of tools such as Java, Ruby and Selenium. This role is ideal for people with prior development experience. QA Automation Engineers work with developers and product managers to define test cases, and to automate and run the test cases. In this role, you will get the opportunity to work on back-end as well as front-end automation tasks. You will remain in touch with programming languages as well as database technologies.

Database Analyst
Most people gain significant amount of knowledge on databases while working as a software developer. This will help you to switch your role into a Database Analyst. A Database Analyst analyzes database issues, reviews performance problems, writes database scripts and runs queries. This role also provides a path to become a Database Administrator, if you are interested.

Deployment Engineer
This role is responsible for deploying the code developed by software engineers. You may not be developing application programs in this role. However, you will be responsible for code deployments, pushing the code into test and production environments.

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