Businesses “Going Green” is so commonplace now it’s more than just an encouraging a trend; it’s become expected of companies big and small. In fact, consumers frequently place more of an obligation on companies to go green than they do themselves. The last few years—the infancy of what may turn out to be a green revolution—have really proven that there are many ways to go green, and that some of these ways are much more financially sound than others. But rather than providing a cut and dry list of green options and their pros and cons, I’d like to take a look at the bigger picture incentives for businesses going green and how consumers are responding.

What does it mean to be green?

Many of us who have iPhones download every interesting app we find on the App Store, especially when they’re free. They can range from a simple payment method app, to a game, to a measurement tool. But, as you may have noticed, our phones become cluttered with tons of pages that we have to swipe through to get to an app that we need on demand. However, with an update by Apple that came out not so long ago, you are able to group your applications into categories that are easily accessible, for all of you organization lovers.

To achieve this grouping method, take a hold of one of the applications you want to categorize. Take a game for example. What you want to do is press your finger on that particular application, and hold it there until all of the applications on the screen begin to jiggle. This is where the magic happens. Drag it over to another game application you want to have in the same category, and release. Your applications should now be held in a little container on your screen. However, a step ago, if you did not have another game application on the same screen, and since you can’t swipe, try putting the held game application on any application you choose, and simply remove that extra application from the list, after moving over another gaming application from a different page.

Data has always been important to business. While it wasn't long ago that businesses kept minimal information on people who bought their products, nowadays companies keep vast amounts of data. In the late 20th century, marketers began to take demographics seriously. It was hard to keep track of so much information without the help of computers.

Only large companies in the '60s and '70s could afford the research necessary to deliver real marketing insight. The marketers of yesteryear relied upon focus groups and expensive experiments to gauge consumer behavior in a controlled environment. Today even the smallest of companies can have access to a rich array of real-world data about their consumers' behavior and their consumers. The amount of data that is stored today dwarfs the data of only a few years ago by several orders of magnitude.

So what kind of information are businesses storing for marketing purposes? Some examples include:

- Demographic information — age, gender, ethnicity, education, occupation and various other individual characteristics.

Attempting to create an intelligent entry about Linux for such a wide ranging audience is a bit like trying to compare a presentation on quantum mechanics for physicists while being readable by somebody with a junior high school education.

If you are a *NIX expert, then I suggest you keep on reading so you know how to explain this world to mere mortals.

I called it *nix for a reason. It represents a family of thinking. It is not unlike the difference between the language C and C++. Are there differences between the two? Certainly. And it is not like the difference between COBOL and C.

Years ago when I ran my own vo-tech school I would teach the students there are only two things in life. MS and *NIX. A friend of mine, a genius developer in her own right was aghast.