Back in the late 90's, there were a number of computer scienctists claiming to know java in hopes of landing a job for $80k+/year.  In fact, I know a woman you did just that:  land a project management position with a large telecom and have no experience whatsoever.  I guess the company figured that some talent was better than no talent and that, with some time and training, she would be productive.  Like all gravey train stories, that one, too, had an end.  After only a year, she was given a pink slip.

Not only are those days over, job prospects for the IT professional have become considerably more demanding.  Saying you know java today is like saying you know that you have expertise with the computer mouse; that's nice, but what else can you do.   This demand can be attributed to an increase in global competition along with the introduction of a number of varied technologies.   Take .NET, Python, Ruby, Spring, Hibernate ... as an example;  most of them, along with many others, are the backbone of the IT infrastructure of most mid-to-large scale US corporations.  Imagine the difficulty in finding the right mix of experience, knowledge and talent to support, maintain and devlop with such desparate technologies.

Well imagine no more.  According to the IT Hiring Index and Skills Report, seventy percent of CIO’s said it's challenging to find skilled professionals today.  If we add the rapid rate of technological innovation into the mix of factors affecting more businesses now than ever before, it’s understandable that the skill gap is widening.  Consider this as well:  the economic downturn has forced many potential retires to remain in the workforce.  This is detailed in MetLife's annual Study of Employee Benefits which states that“more than one-third of surveyed Baby Boomers (35%) say that as a result of economic conditions they plan to postpone their retirement.”  How then does the corporation hire new, more informed/better educated talent?    Indeed, the IT skills gap is ever widening.

In order to compensate for these skill discrepencies, many firms have resorted to hire the ideal candidates by demanding they possess a christmas wish list of expertise in a variety of different IT disciplines.  It would not be uncommon that such individuals have a strong programming background and are brilliant DBA's.  What about training?  That is certainly a way to diminish the skills gap.

Another blanket article about the pros and cons of Direct to Consumer (D2C) isn’t needed, I know. By now, we all know the rules for how this model enters a market: its disruption fights any given sector’s established sales model, a fuzzy compromise is temporarily met, and the lean innovator always wins out in the end.

That’s exactly how it played out in the music industry when Apple and record companies created a digital storefront in iTunes to usher music sales into the online era. What now appears to have been a stopgap compromise, iTunes was the standard model for 5-6 years until consumers realized there was no point in purchasing and owning digital media when internet speeds increased and they could listen to it for free through a music streaming service.  In 2013, streaming models are the new music consumption standard. Netflix is nearly parallel in the film and TV world, though they’ve done a better job keeping it all under one roof. Apple mastered retail sales so well that the majority of Apple products, when bought in-person, are bought at an Apple store. That’s even more impressive when you consider how few Apple stores there are in the U.S. (253) compared to big box electronics stores that sell Apple products like Best Buy (1,100) Yet while some industries have implemented a D2C approach to great success, others haven’t even dipped a toe in the D2C pool, most notably the auto industry.

What got me thinking about this topic is the recent flurry of attention Tesla Motors has received for its D2C model. It all came to a head at the beginning of July when a petition on whitehouse.gov to allow Tesla to sell directly to consumers in all 50 states reached the 100,000 signatures required for administration comment. As you might imagine, many powerful car dealership owners armed with lobbyists have made a big stink about Elon Musk, Tesla’s CEO and Product Architect, choosing to sidestep the traditional supply chain and instead opting to sell directly to their customers through their website. These dealership owners say that they’re against the idea because they want to protect consumers, but the real motive is that they want to defend their right to exist (and who wouldn’t?). They essentially have a monopoly at their position in the sales process, and they want to keep it that way. More frightening for the dealerships is the possibility that once Tesla starts selling directly to consumers, so will the big three automakers, and they fear that would be the end of the road for their business. Interestingly enough, the big three flirted with the idea of D2C in the early 90’s before they were met with fierce backlash from dealerships. I’m sure the dealership community has no interest in mounting a fight like that again. 

To say that the laws preventing Tesla from selling online are peripherally relevant would be a compliment. By and large, the laws the dealerships point to fall under the umbrella of “Franchise Laws” that were put in place at the dawn of car sales to protect franchisees against manufacturers opening their own stores and undercutting the franchise that had invested so much to sell the manufacturer’s cars.  There’s certainly a need for those laws to exist, because no owner of a dealership selling Jeeps wants Chrysler to open their own dealership next door and sell them for substantially less. However, because Tesla is independently owned and isn’t currently selling their cars through any third party dealership, this law doesn’t really apply to them. Until their cars are sold through independent dealerships, they’re incapable of undercutting anyone by implementing D2C structure.

Information Technology is one of the most dynamic industries with new technologies surfacing frequently. In such a scenario, it can get intimidating for information technology professionals at all levels to keep abreast of the latest technology innovations worth investing time and resources into.

It can therefore get daunting for entry and mid-level IT professionals to decide which technologies they should potentially be developing skills. However, the biggest challenge comes for senior information technology professionals responsible for driving the IT strategy in their organizations.

It is therefore important to keep abreast of the latest technology trends and get them from reputable sources. Here are some of the ways to keep on top of the latest trends in Information Technology.

·         Subscribe to leading Analyst Firms: If you work for a leading IT organization, chances are that you already have subscription to leading IT analyst firms notably Gartner and Forrester. These two firms are some of the most recognized analyst firms with extensive coverage on almost every enterprise technology including hardware and software. These Analyst firms frequently publish reports on global IT spending and trends that are based on primary research conducted on vendors and global CIOs & CTOs. However, subscription to these reports is very expensive and if you are a part of a small organization you may have issues securing access to these reports. One of the most important pieces of research published by these firms happens to be the Gartner Hype Cycle which plots leading technologies and their maturity curve.Even if you do not have access to Gartner research, you can hack your way by searching for “Gartner Hype Cycle” on Google Images and you will in most cases be able to see the plots similar to the one below

The future looks just as bright for information technology as it did ten years ago when this career field started growing in huge numbers due to major internet technological advances and the popularity of mobile devices such as the smartphone and eReaders like Amazon’s Kindle.  In classrooms and libraries across the nation, information technology has become instrumental in the way students learn and the way teachers give lessons, and thanks to online education more adults have access to a better education without incurring a lot of debt. Needles to say, the need for qualified workers in information technology will continue in times to come. Some of the technological careers that are rapidly growing in popularity in the last decade are a direct reflection of current trends.

Information Technology Managers

The information technology manager is responsible for handling all computer activities for a business and performs upgrades on computer software and hardware, installs new security features on computers, creates budgets and goals for the IT department, supervises other IT employees and troubleshoots computers when needed. According to the Bureau of Labor Statistics, there were 332,700 information technology management jobs filled in 2012 and a majority of these positions were in the computer systems sector. Most information technology managers hold a bachelor's degree in computer science or information technology, and a growing number of employers prefer a graduate degree. The job growth is expected to grow at 15% between now and 2022.

Mobile Application Developers

This job will grow by leaps and bounds as millions of people continue to purchase mobile devices and download apps for business and entertainment purposes. It creates expanded opportunities for those who want to become mobile application developers. A mobile application developer often works with other developers to create mobile-friendly apps or mobile-friendly versions of business websites for consumers. The developer may have his own firm or he may be employed with a larger company, and he will need to understand the basics of web design and different kinds of codes to succeed in this career. The Bureau of Labor Statistics states that the job growth is expected to be at 28% by 2020.

Health Information Technology

Another fast growing sector within information technology is health information technology and there are various jobs to choose from. You can work with health insurance providers and your duties would include processing patients' insurance claims and managing patients' insurance information using a computer database. Another option is to work as a medical biller in a doctor's office preparing patient’s invoices. The good thing about these jobs is that you do not need a four-year degree to get the training; you can obtain a two-year associates degree or a certificate in health information technology.

Search Engine Optimization Consultant

This is an important information technology career because most businesses have websites and if these websites are going to receive high traffic from visitors and earn profit, proper search engine optimization is necessary. The SEO consultant's job is to ensure that a business website gets high rankings on the major search engines and plenty of traffic from visitors. A good SEO consultant at a minimum will know how to research keywords effectively and implement these into the website's content based on the website's theme and he would utilize web analytics as part of the job. An SEO consultant may work on a freelance basis or be employed with an advertising company as an example.

Best Cities for Technology Careers

If you're thinking about relocating for your career, here are some of the best cities currently for information technology jobs listed in Forbes.