Memory management is always a priority in pretty much any programming language you would want to use. In the lower level languages such as C, there are a number of functions which help you manage the memory your application uses, but they are not the easiest to use. Some of the more modern programming languages such as Python, Ruby, Perl, and of course the subject of this article, Javascript all have a built in feature called garbage collection.

Garbage collection essentially means that the languages compiler will automatically free the memory being occupied by unused variables and objects, but there is no telling when this could occur. It is purely down to the compiler to decide when the garbage collection process should be initiated.

Social marketing firm Buddy Media is being bought out by Salesforce.com in a $689 million stock and cash deal. The transaction will close Oct. 31 (the end of the third fiscal quarter).

Among its 1,000 customer, Buddy Media includes the companies ofFord, Hewlett-Packard and Mattel. Thanks to its capabilities of sending targeted marketing content through YouTube, LinkedIn and Facebook, Salesforce.com will build on the monitoring technology in social media through its recent Radian6 purchase.

According to Salesforce.com CEO Marc Benioff, the Marketing Cloud leadership will enable the company to take advantage of the massive opportunity within the next five years.

The purchase is arriving on the heels of rival Oracle’s buyout of Virtue, who is the competitor to Buddy Media.

Information Technology is one of the most dynamic industries with new technologies surfacing frequently. In such a scenario, it can get intimidating for information technology professionals at all levels to keep abreast of the latest technology innovations worth investing time and resources into.

It can therefore get daunting for entry and mid-level IT professionals to decide which technologies they should potentially be developing skills. However, the biggest challenge comes for senior information technology professionals responsible for driving the IT strategy in their organizations.

It is therefore important to keep abreast of the latest technology trends and get them from reputable sources. Here are some of the ways to keep on top of the latest trends in Information Technology.

·         Subscribe to leading Analyst Firms: If you work for a leading IT organization, chances are that you already have subscription to leading IT analyst firms notably Gartner and Forrester. These two firms are some of the most recognized analyst firms with extensive coverage on almost every enterprise technology including hardware and software. These Analyst firms frequently publish reports on global IT spending and trends that are based on primary research conducted on vendors and global CIOs & CTOs. However, subscription to these reports is very expensive and if you are a part of a small organization you may have issues securing access to these reports. One of the most important pieces of research published by these firms happens to be the Gartner Hype Cycle which plots leading technologies and their maturity curve.Even if you do not have access to Gartner research, you can hack your way by searching for “Gartner Hype Cycle” on Google Images and you will in most cases be able to see the plots similar to the one below

Once again Java tops C as the number one sought after programming language on the internet.  According TIOBE Programming Community Index for February 2013 and five search engines: Google, Bing, Yahoo!, Wikipedia, Amazon, YouTube and Baidu, Java regained its position after being bumped by C in May 2012.

Despite the recent urging by the U.S. Department of Homeland Security of computer users to disable or uninstall Java due to a flaw in Runtime Environment (JRE) 7, Java, has increased its market share of all languages by (+2.03%) in the past six months. The jump in Java’s popularity does not come as a surprise as the Android OS claims massive success in the mobile space.  The top twelve programming languages listed in the index are:

1.  Java
2.  C
3.  Objective-C 
4.  C++
5.  C#
6.  PHP
7.  Python
8.  (Visual) Basic
9.  Perl
10.  Ruby
11. Java Script
12. Visual Basic.NET

Also rising, Python and PHP which are competing to becoming the most popular interpreted language.