The RSS feed, which commonly stands for Really Simple Syndication, is an internet protocol that helps spread the availability of frequently published or updated Internet content.

RSS Benefits for an Internet Content Provider or Blogger
The use of an RSS feed saves immeasurable time for a content provider. When an interested person subscribes to an RSS feed, the owner of that feed now has a way to reach large numbers of people without having to resort to spamming techniques. The RSS feed also allows a content provider to send the requested topical information without specifically asking, every time, to those people who have subscribed. The content provider uses a program, written in XML code to make the information they post available to each person that has requested a subscription to that particular RSS feed.

RSS Benefits for the Average Internet User
The Internet grows larger by the minute. It is easy for a person to have information overload. The use of an RSS feed gives an individual more control over what information they see while on the Internet. It is also very useful for anyone that wants to stay up to date. Subscribing to the RSS feed for a topic of interest automatically provides the subscriber continued availability of the latest information on that topic. The Internet user relies on a small program called an RSS Feeder to gather the information on the RSS feeds to which they have subscribed.

Most browsers these days have built in RSS readers making that gathering the desired information easier than ever to accomplish. Joining an RSS feed is a very simple thing to accomplish.
 

RSS Benefits for Small Businesses

More and more Small Business owners are adapting targeted online marketing campaigns such as RSS Feeds in order to provide relevant content to new and existing customers. Maintaining web content such as:  company news; contests; promotional events; related articles; notifications; product launches; directories; and newsletters are examples of ways of staying in touch with customers in any niche market.  As search engines retrieve information from RSS Feeds and content is syndicated to other websites, chances of increased traffic are inevitable.  For active websites, RSS feeds are invaluable tools for small business owners.

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Studying a functional programming language is a good way to discover new approaches to problems and different ways of thinking. Although functional programming has much in common with logic and imperative programming, it uses unique abstractions and a different toolset for solving problems. Likewise, many current mainstream languages are beginning to pick up and integrate various techniques and features from functional programming.

Many authorities feel that Haskell is a great introductory language for learning functional programming. However, there are various other possibilities, including Scheme, F#, Scala, Clojure, Erlang and others.

Haskell is widely recognized as a beautiful, concise and high-performing programming language. It is statically typed and supports various cool features that augment language expressivity, including currying and pattern matching. In addition to monads, the language support a type-class system based on methods; this enables higher encapsulation and abstraction. Advanced Haskell will require learning about combinators, lambda calculus and category theory. Haskell allows programmers to create extremely elegant solutions.

Scheme is another good learning language -- it has an extensive history in academia and a vast body of instructional documents. Based on the oldest functional language -- Lisp -- Scheme is actually very small and elegant. Studying Scheme will allow the programmer to master iteration and recursion, lambda functions and first-class functions, closures, and bottom-up design.

Supported by Microsoft and growing in popularity, F# is a multi-paradigm, functional-first programming language that derives from ML and incorporates features from numerous languages, including OCaml, Scala, Haskell and Erlang. F# is described as a functional language that also supports object-oriented and imperative techniques. It is a .NET family member. F# allows the programmer to create succinct, type-safe, expressive and efficient solutions. It excels at parallel I/O and parallel CPU programming, data-oriented programming, and algorithmic development.

Scala is a general-purpose programming and scripting language that is both functional and object-oriented. It has strong static types and supports numerous functional language techniques such as pattern matching, lazy evaluation, currying, algebraic types, immutability and tail recursion. Scala -- from "scalable language" -- enables coders to write extremely concise source code. The code is compiled into Java bytecode and executes on the ubiquitous JVM (Java virtual machine).

Like Scala, Clojure also runs on the Java virtual machine. Because it is based on Lisp, it treats code like data and supports macros. Clojure's immutability features and time-progression constructs enable the creation of robust multithreaded programs.

Erlang is a highly concurrent language and runtime. Initially created by Ericsson to enable real-time, fault-tolerant, distributed applications, Erlang code can be altered without halting the system. The language has a functional subset with single assignment, dynamic typing, and eager evaluation. Erlang has powerful explicit support for concurrent processes.

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Information Technology (IT) tools are here to support your business in the global market. Effective communication is key for IT and business experts to collaborate effectively in search of solutions. Consulting, reaching out for help to a third-party, can bridge the gap between your business marketing experts and IT operations experts, especially with the emergence of big data analytics and its implication on the global market. Having the right consultants equipped with business knowledge and data technology expertise can make a difference.

Your marketing organization is probably familiar with digital tools and conducting global research. Its results can uncover the journey customers take to purchase your products or use your services. It can highlight the pain points and frictions that prevent their experiences with you to be delightful and amazing. Armed with this knowledge and beautiful compelling presentations, marketing executives expect that IT operations leaders will translate these insights into actions.

But people in IT operations are too involved in meeting key performance indicators that have nothing to do with the end customers. Meeting requirements of faster and cheaper don't translate very well into customer satisfaction. A classic breakdown in communication is described in a Harvard Business Review article, “A Technique to Bridge the Gap Between Marketing and IT.” The author goes on to describe how a new CIO at a bank found IT to be focused on the internal organization as their customers, rather than the real end customer. Moreover, no one was looking at the incident reports which clearly showed that incidents were increasing. And nobody looked at what these incidents were doing to the bank’s customers. The startling and scary numbers of incidents were caught and addressed and brought down from 1,000 to 600 or (40%) and later to 450 per week.

Surprisingly, these type of seemingly isolated scenarios are still being discovered within organizations presently, sometimes internally, and through third party insights such as consultants.  By engaging consultants to provide a perspective based on what they’ve experienced before, they can often bring new and innovative ideas or possible challenges to the table that an internal processes probably wouldn’t have been able to see on their own.  Often, third party input can help to provide the translation needed to go from marketing research results into actions that IT operations can understand and make sense in their high-performance culture. When companies understand and use this knowledge to reassess how to improve their customer experiences, they work backward from what customers want to achieve significantly higher improvements. 

IT and business management are more and more being asked to move away from their traditional roles, such as IT being the "technology infrastructure gatekeeper", and instead become enablers across the enterprise of effective collaboration, big data consumers, and key players in driving desired business outcomes. Marketing leaders look to technology as a way to facilitate the customer's journey and his positive experience of it, bring more clients, and meet increasingly higher loyalty goals. They rely on IT projects to enable big data-based behavioral targeting anywhere in the global market. This means projects to analyze search engine results, improve website personalization and optimization, and building of mobile applications for a more personal experience. All these are projects that consultants with their communication, consulting and technical expertise are well prepared to help in order to bridge the expectation gap between IT and other business organizations.

In order to meet these 21st-century business challenges, Information Technology organizations have been transitioning from waterfall stage-gate project management approaches to agile development. The stage-gate method applies a step-by-step approach where waiting, reviewing and approving are required before moving to the next step in the project. Agile management emphasizes collaboration, no decision hierarchies, and few people roles for making quick, customer-focused small changes over time to deliver solutions that delight and amaze customers. Agile development has allowed many businesses to respond quickly to changing customer desires and expectations. But moving to continuous delivery is a struggle requiring focused, dedicated teams that are not well suited to the traditional matrix organization where people are resources whose time must be "chopped" into many pieces and shared among many projects. Agile teams meet frequently as often as daily but never waiting more than a week to do so.

Marketing people are externally focused. IT people are internally focused. The first works with customer emotions. The second works to increase efficiency. Big data analytic tools are used by the first and supported by the second. Consultants can be the glue that helps both come together in effective collaborations that deliver positive business outcomes in both global and local markets.

Cloud computing is the recent rage in the IT industry. According to the report by Forbes, the estimated global market for cloud computing is expected to reach $35.6 billion in 2015, from the $12.1 billion market of 2010.

How it began

The idea of cloud computing was inspired by the concept of “utility computing” which introduced the idea of computing using the virtual servers. These virtual servers do not actually exist anywhere physically and can be moved anywhere without causing any disturbance to the end users. Thus it minimizes the cost involved on the devices to a great extent and provides innumerable benefits to the companies that adopt this system.

Cloud Computing Types