Companies have been collecting and analyzing data forever, pretty much.” So what’s really new here? What’s driving the data-analytics revolution and what does it mean for those that choose to postpone or ignore the pivotal role big-data is currently having on productivity and competition globally?

General Electric chairman and CEO Jeff Immelt explains it best when stating that “industrial companies are now in the information business—whether they like it or not.”  Likewise, digital data is now everywhere, it’s in every industry, in every economy, in every organization and according to the McKinsey Global Institute (MGI), this topic might once have concerned only a few data geeks, but big data is now relevant for leaders across every sector as well as consumers of products and services.

In light of the new data-driven global landscape and rapid technological advances, the question for senior leaders in companies now is how to integrate new capabilities into their operations and strategies—and position themselves globally where analytics can influence entire industries. An interesting discussion with six of theses senior leaders is covered in MGI’s article, “How companies are using big data and analytics,” providing us with a glimpse into a real-time decision making processes.

One of the most recent updates to the iPhone, and more specifically the operating system that is packaged with the iPhone, iOS, brought one of the most fantastic and phenomenal updates ever: an update to Maps. Maps has been used as an application that provides an easy way to find routes, and (obviously) maps about certain areas, businesses in the local vicinity, and also leaving pins on favorited locations, or pins where you have explored, and for many other reasons. However, although Maps has always been a great way to travel with, it has always been redundant to travel with, also. When you used Maps a while ago, you had to route your map, and then manually click each next button as you reached each turn or freeway exit, and the like. So, if you had to turn left on a certain street, you had to tell your phone you had done so, so it would give you the next directions. As a result, it could become very dangerous to always have your phone out, looking at it, while you are on a high-speed freeway. But, the newest update solved that, and brought a great amount of new features.

Using Maps GPS

Using Maps is as easy as it gets. Most of the time, when you are using Maps, you are using it to search for a location, and finding a way to get there. To start off, let’s search for the nearest mall, and routes to get there. Simply search a nearby mall you know about, or search the general word “mall” by tapping on the top text box, and typing in mall, and searching. Pins will drop down on the screen, and locating the mall by zooming into certain streets and locations will help you find the mall you want. Once you find the mall you desire to go to, click on the blue arrow, and scroll down, and tap on the button that says “Directions To Here.”

As a result of tapping on that particular button, a new window should show up asking where your starting location is. On default, this location is your current location; if it is anything else, simply type in the starting location into the top address bar, such as your house. Once you are ready to go, tap on route, and you should be ready to go. Well, not exactly. One of the best features that has been implemented in the new system is suggested routes, and alternative routes. If you don’t like to drive on certain streets, or roads, the system provides you with different methods to get to your destination, which may avoid a road you don’t feel like driving on that certain day, or time, or you simply don’t want to take the freeway. It’s all okay, as Maps provides you with many different routes to take. Once you find the route you want (by tapping on the certain route’s outline), click start, and you should be ready to go. Make sure you turn up your volume so you can hear the directions!

Maps for Alternative Transportation

It is rather unfortunate that in the ever changing and rapidly improving world of technology, we hardly remember the geniuses who through their inventions laid the foundation for many of the conveniences and features we now enjoy in our favorite communication devices.

This article is a tribute to the ten people who made these discoveries and an attempt to bring their achievements into the limelight.

1.      Marty Cooper

Did you know that Cooper was the first to file the patent in 1973, when he was already working for Motorola for the “radio telephone system”. The Cooper’s Law is his brainchild and to think that he himself was inspired to come out with the patent was Star Trek and its Captain Kirk is indeed revealing.

2. Mike Lazardidis
 

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