Google for Business Training Classes in Rochester, New York

Learn Google for Business in Rochester, NewYork and surrounding areas via our hands-on, expert led courses. All of our classes either are offered on an onsite, online or public instructor led basis. Here is a list of our current Google for Business related training offerings in Rochester, New York: Google for Business Training

We offer private customized training for groups of 3 or more attendees.

Google for Business Training Catalog

Business Analysis Classes

cost: $ 390length: 1 day(s)
cost: $ 390length: 1 day(s)
cost: $ 780length: 2 day(s)
cost: $ 390length: 1 day(s)

Blog Entries publications that: entertain, make you think, offer insight

With stiff penalties for being caught and the whiff of secretive underground or even nefarious acts, computer hacking can be seen as a somewhat dubious pursuit. Not all hackers operate with the motive of emptying your Paypal account, however; there are many hackers who utilize their skills to aid companies in locating security flaws ("penetration testing") or engage in hacking with the goal of becoming cyber-freedom-fighters that champion simple human freedoms, such as the right to free speech.

Computer hacking is as much an art as it is a skill. At its simplest distillation, hacking is the systematic search for chinks in programming armor. While advanced problem-solving, intuition and sophisticated understanding of programming languages are a distinct advantage, there does exist a number of push-button programs that computing wizards have written allowing those less sophisticated in the art of hacking to break into remote computers in a variety of ways. Because of this new ubiquity, today's hackers no longer need to be a programming Wunderkind; they simply need to know where to download software and be able to turn on a computer. It really is that simple and the implications can be disturbing.

Phishing, Push-Button Programs and Brute Force Tactics

There's no need to crack a company's firewall if you have direct physical access to their computers. One aspect of hacking is the impersonation of an employee or service worker with the goal of gaining access to a company's database, where the hacker can then unleash whatever havoc he or she has planned into the system. Another is to engage in simple phishing techniques, such as impersonating an employee who forgot their password and needs help logging into the system.

Because such impersonations often fail thanks to companies becoming more security-conscious, taking over operations of a computer remotely is often the preferred method of gaining access. Such attempts can be facilitated in a variety of ways. One is the brute-force method, in which a program such as SQLmap, Nmap or Burpsuite is used; running one of these programs is analogous to trying every doorknob in a neighborhood to see which house is unlocked. Using a variety of different parameters, these programs can find access to a vulnerable computer or network in less than a minute.

Hackers can also attempt to gain access with a program like Metasploit. With literally a few clicks of a mouse, access to a remote and vulnerable computer can be achieved by a relative newbie. With a related hacking aid, called Meterpreter, a backdoor is created that allows access into an operating system. It does not install itself onto the remote computer, running instead using the computer's memory; in fact, Meterpreter can hide itself inside the operations of a perfectly valid program, so it cannot be detected even by sophisticated programmers. Once engaged, it allows a remote user carte blanche access to the system in question.

Where to Learn the Art of Hacking

Of course, for those who wish to learn the actual skills rather than download someone else's hack, there are a number of practice sites that pose an increasingly difficult set of challenges intended to train neophytes in the art of hacking. For example, Hack This Site starts beginners with the goal of cracking simple flaws in coding scripts or software such as HTML, Unix, Javascript and Apache. Their structured series of tests increase in complexity, incorporating real-word scenarios and even old-fashioned "phone phreaking" challenges that recall the bygone golden age of hacking skills displayed by Matthew Broderick in "WarGames."

Using just these simple tools and free practice sites, beginners have a powerful array of hacking resources just a simple mouse click away.

Voice recordings are useful at any point in time. If you want to save a lecture (or presentation) that you are attending, or record a voiceover for a project, the iPhone can be your solution. You don’t have to use an old tape recorder, or a standalone recorder. The iPhone’s fantastic technology records high quality voice recordings on demand, whenever you need it.

To get started, look for an application named “Voice Memos.” Most likely, this particular application is found in your Utilities category by default. Once you open it up, you are greeted by a large microphone, indicating you are in the correct application. When you want to start recording, simply tap on the large red button in the bottom left, and you are on your way to begin recording. What is important about recording voices on this application to the highest degree of quality, ensure that your meter in the bottom is within the middle range; with the pointer in the red zone, your recording will be awfully loud, while otherwise, it will be too quiet. Finished recording? Simply tap on the square button, and you have your recording.

What can you do with these recordings? Once you have finished recording, you are able to now share this recording through email or even in a text message; email it to yourself so you can save it on your computer, and listen to it later, or start editing it to put into a movie production, or text it to a friend for their needs.

No matter what type of business you’re in, boosting your bottom line is always in the back of your mind. In a rough economy, it can be tempting to focus too much on pulling in more money and not enough on containing it from within.

That’s right, containing it. You have the potential to lose hundreds of thousands of dollars every year right under your nose from something as simple as lack of or ineffective computer training.

How much do the employees you have working for you right now really understand about technology? How good is your IT tech department? Technology changes faster than a blink of an eye and oftentimes, businesses struggle to keep their top employees trained.

With millions of dollars being lost to Internet espionage, file corruption and other computer crimes, staying on top of changes is essential. Recently, online learning centers have been emerging as the go-to method for quick and inexpensive learning. Unfortunately, this type of computer learning isn’t always the best solution.

The RSS feed, which commonly stands for Really Simple Syndication, is an internet protocol that helps spread the availability of frequently published or updated Internet content.

RSS Benefits for an Internet Content Provider or Blogger
The use of an RSS feed saves immeasurable time for a content provider. When an interested person subscribes to an RSS feed, the owner of that feed now has a way to reach large numbers of people without having to resort to spamming techniques. The RSS feed also allows a content provider to send the requested topical information without specifically asking, every time, to those people who have subscribed. The content provider uses a program, written in XML code to make the information they post available to each person that has requested a subscription to that particular RSS feed.

RSS Benefits for the Average Internet User
The Internet grows larger by the minute. It is easy for a person to have information overload. The use of an RSS feed gives an individual more control over what information they see while on the Internet. It is also very useful for anyone that wants to stay up to date. Subscribing to the RSS feed for a topic of interest automatically provides the subscriber continued availability of the latest information on that topic. The Internet user relies on a small program called an RSS Feeder to gather the information on the RSS feeds to which they have subscribed.

Most browsers these days have built in RSS readers making that gathering the desired information easier than ever to accomplish. Joining an RSS feed is a very simple thing to accomplish.
 

RSS Benefits for Small Businesses

More and more Small Business owners are adapting targeted online marketing campaigns such as RSS Feeds in order to provide relevant content to new and existing customers. Maintaining web content such as:  company news; contests; promotional events; related articles; notifications; product launches; directories; and newsletters are examples of ways of staying in touch with customers in any niche market.  As search engines retrieve information from RSS Feeds and content is syndicated to other websites, chances of increased traffic are inevitable.  For active websites, RSS feeds are invaluable tools for small business owners.

USA.gov Updates: News and Features

Search for RSS feeds (search topics)

Welcome to Google Reader (find and keep track of interesting stuff on the web.)

NPR public radio station (popular, news, program and topics RSS feeds)

RSS in Plain English (video)

10 Helpful Uses of RSS Feeds for Marketing

Incorporate Google RSS feeds onto your site

Adding RSS Content on Yahoo

Tech Life in New York

City The Big Apple is home of two of the world?s largest stock market exchanges, the New York Stock Exchange and NASDAQ. As a leading business center in the United States, New York has more Fortune 500 headquartered companies than any other city. Technology is blossoming in the Big Apple as major internet conglomerates like Google move their offices into ?telecom hotels? such as the 311,000 square feet office space downtown. As in any other city there are pros and cons of living in New York City. For instance, there is so much to do, it?s easy to get around with the transit system, it?s safe, convenient, and has plenty of job opportunities. On the other hand, it can be overwhelmingly expensive, overcrowded, a bit impersonal and fast paced. New Yorkers enjoy Central Park, multi cultural activities and food, theatre, film festivals, farmers markets, fashion and anything else they could possibly think of...it?s all there.
Your most unhappy customers are your greatest source of learning. Bill Gates
other Learning Options
Software developers near Rochester have ample opportunities to meet like minded techie individuals, collaborate and expend their career choices by participating in Meet-Up Groups. The following is a list of Technology Groups in the area.
Fortune 500 and 1000 companies in New York that offer opportunities for Google for Business developers
Company Name City Industry Secondary Industry
NYSE Euronext, Inc. New York Financial Services Securities Agents and Brokers
Anderson Instrument Company Inc. Fultonville Manufacturing Tools, Hardware and Light Machinery
News Corporation New York Media and Entertainment Radio and Television Broadcasting
Philip Morris International Inc New York Manufacturing Manufacturing Other
Loews Corporation New York Travel, Recreation and Leisure Hotels, Motels and Lodging
The Guardian Life Insurance Company of America New York Financial Services Insurance and Risk Management
Jarden Corporation Rye Manufacturing Manufacturing Other
Ralph Lauren Corporation New York Retail Clothing and Shoes Stores
Icahn Enterprises, LP New York Financial Services Investment Banking and Venture Capital
Viacom Inc. New York Media and Entertainment Media and Entertainment Other
Omnicom Group Inc. New York Business Services Advertising, Marketing and PR
Henry Schein, Inc. Melville Healthcare, Pharmaceuticals and Biotech Medical Supplies and Equipment
Pfizer Incorporated New York Healthcare, Pharmaceuticals and Biotech Pharmaceuticals
Eastman Kodak Company Rochester Computers and Electronics Audio, Video and Photography
Assurant Inc. New York Business Services Data and Records Management
PepsiCo, Inc. Purchase Manufacturing Nonalcoholic Beverages
Foot Locker, Inc. New York Retail Department Stores
Barnes and Noble, Inc. New York Retail Sporting Goods, Hobby, Book, and Music Stores
Alcoa New York Manufacturing Metals Manufacturing
The Estee Lauder Companies Inc. New York Healthcare, Pharmaceuticals and Biotech Personal Health Care Products
Avon Products, Inc. New York Healthcare, Pharmaceuticals and Biotech Personal Health Care Products
The Bank of New York Mellon Corporation New York Financial Services Banks
Marsh and McLennan Companies New York Financial Services Insurance and Risk Management
Corning Incorporated Corning Manufacturing Concrete, Glass, and Building Materials
CBS Corporation New York Media and Entertainment Radio and Television Broadcasting
Bristol Myers Squibb Company New York Healthcare, Pharmaceuticals and Biotech Biotechnology
Citigroup Incorporated New York Financial Services Banks
Goldman Sachs New York Financial Services Personal Financial Planning and Private Banking
American International Group (AIG) New York Financial Services Insurance and Risk Management
Interpublic Group of Companies, Inc. New York Business Services Advertising, Marketing and PR
BlackRock, Inc. New York Financial Services Securities Agents and Brokers
MetLife Inc. New York Financial Services Insurance and Risk Management
Consolidated Edison Company Of New York, Inc. New York Energy and Utilities Gas and Electric Utilities
Time Warner Cable New York Telecommunications Cable Television Providers
Morgan Stanley New York Financial Services Investment Banking and Venture Capital
American Express Company New York Financial Services Credit Cards and Related Services
International Business Machines Corporation Armonk Computers and Electronics Computers, Parts and Repair
TIAA-CREF New York Financial Services Securities Agents and Brokers
JPMorgan Chase and Co. New York Financial Services Investment Banking and Venture Capital
The McGraw-Hill Companies, Inc. New York Media and Entertainment Newspapers, Books and Periodicals
L-3 Communications Inc. New York Manufacturing Aerospace and Defense
Colgate-Palmolive Company New York Consumer Services Personal Care
New York Life Insurance Company New York Financial Services Insurance and Risk Management
Time Warner Inc. New York Media and Entertainment Media and Entertainment Other
Cablevision Systems Corp. Bethpage Media and Entertainment Radio and Television Broadcasting
CA Technologies, Inc. Islandia Software and Internet Software
Verizon Communications Inc. New York Telecommunications Telephone Service Providers and Carriers
Hess Corporation New York Energy and Utilities Gasoline and Oil Refineries

training details locations, tags and why hsg

A successful career as a software developer or other IT professional requires a solid understanding of software development processes, design patterns, enterprise application architectures, web services, security, networking and much more. The progression from novice to expert can be a daunting endeavor; this is especially true when traversing the learning curve without expert guidance. A common experience is that too much time and money is wasted on a career plan or application due to misinformation.

The Hartmann Software Group understands these issues and addresses them and others during any training engagement. Although no IT educational institution can guarantee career or application development success, HSG can get you closer to your goals at a far faster rate than self paced learning and, arguably, than the competition. Here are the reasons why we are so successful at teaching:

  • Learn from the experts.
    1. We have provided software development and other IT related training to many major corporations in New York since 2002.
    2. Our educators have years of consulting and training experience; moreover, we require each trainer to have cross-discipline expertise i.e. be Java and .NET experts so that you get a broad understanding of how industry wide experts work and think.
  • Discover tips and tricks about Google for Business programming
  • Get your questions answered by easy to follow, organized Google for Business experts
  • Get up to speed with vital Google for Business programming tools
  • Save on travel expenses by learning right from your desk or home office. Enroll in an online instructor led class. Nearly all of our classes are offered in this way.
  • Prepare to hit the ground running for a new job or a new position
  • See the big picture and have the instructor fill in the gaps
  • We teach with sophisticated learning tools and provide excellent supporting course material
  • Books and course material are provided in advance
  • Get a book of your choice from the HSG Store as a gift from us when you register for a class
  • Gain a lot of practical skills in a short amount of time
  • We teach what we know…software
  • We care…
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Interesting Reads Take a class with us and receive a book of your choosing for 50% off MSRP.