I remember the day like it was yesterday. Pac Man had finally arrived on the Atari 2600.  It was a clear and sunny day, but it was slightly brisk. My dad drove us down to the video store about three miles from our Michigan house. If I remember correctly, the price for the game was $24.99.  It was quite expensive for the day, probably equaling a $70 game in today’s market, but it was mine. There *was* no question about it. If you purchase a game, it’s your game… right?

You couldn’t be more wrong.  With all the licensing agreements in games today, you only purchase the right to play it. You don’t actually “own” the game. 

Today, game designers want total control over the money that comes in for a game. They add in clauses that keep the game from being resold, rented, borrowed, copied, etc. All of the content in the game, including the items you find that are specifically for you, are owned by the software developer. Why, you ask, do they do this? It’s all about the money.

This need for greed started years ago, when people started modifying current games on the market. One of the first games like this was Doom. There were so many third part mods made, but because of licensing agreement, none of these versions were available for resale. The end user, or you, had to purchase Doom before they could even install the mod.  None of these “modders” were allowed to make any money off their creation.

Data has always been important to business. While it wasn't long ago that businesses kept minimal information on people who bought their products, nowadays companies keep vast amounts of data. In the late 20th century, marketers began to take demographics seriously. It was hard to keep track of so much information without the help of computers.

Only large companies in the '60s and '70s could afford the research necessary to deliver real marketing insight. The marketers of yesteryear relied upon focus groups and expensive experiments to gauge consumer behavior in a controlled environment. Today even the smallest of companies can have access to a rich array of real-world data about their consumers' behavior and their consumers. The amount of data that is stored today dwarfs the data of only a few years ago by several orders of magnitude.

So what kind of information are businesses storing for marketing purposes? Some examples include:

- Demographic information — age, gender, ethnicity, education, occupation and various other individual characteristics.

A business rule is the basic unit of rule processing in a Business Rule Management System (BRMS) and, as such, requires a fundamental understanding. Rules consist of a set of actions and a set of conditions whereby actions are the consequences of each condition statement being satisfied or true. With rare exception, conditions test the property values of objects taken from an object model which itself is gleaned from a Data Dictionary and UML diagrams. See my article on Data Dictionaries for a better understanding on this subject matter.

A simple rule takes the form:

if condition(s)

then actions.

An alternative form includes an else statement where alternate actions are executed in the event that the conditions in the if statement are not satisfied:

if condition(s)

then actions

else alternate_actions

It is not considered a best prectice to write rules via nested if-then-else statements as they tend to be difficult to understand, hard to maintain and even harder to extend as the depth of these statements increases; in other words, adding if statements within a then clause makes it especially hard to determine which if statement was executed when looking at a bucket of rules. Moreoever, how can we determine whether the if or the else statement was satisfied without having to read the rule itself. Rules such as these are often organized into simple rule statements and provided with a name so that when reviewing rule execution logs one can determine which rule fired and not worry about whether the if or else statement was satisfied. Another limitation of this type of rule processing is that it does not take full advantage of rule inferencing and may have a negative performance impact on the Rete engine execution. Take a class with HSG and find out why.

Rule Conditions

1. The IRS is enabling taxpayers to download their tax transcripts over the internet from the Internal Revenue Service. The official secure URL for the transcripts download followed immediately after The White House fact sheet confirmed the decision. According to the Tech Crunch You Can Now Download Your Tax Returns From The IRS  article, there are some minor bug issues when registering. Given that security has long been problematic with the IRS, the best course of action for the public is to take some precautions when downloading personal information on mobile devices, pc’s and laptops. Installing disk encryption software on all your devices will protect your files reduce risk
2. Have an awesome Start-Up with products in ‘stealth or private beta” that you want like to pitch for a chance to get a table at Disrupt NY? TechCrunch is heading to Atlanta and New Orleans February 18^th and 20^th 2014 and will host a beer fest night in exchange for your thoughts and pitches. Tickets are $5, and all entrepreneurs, investors, dreamers or tech enthusiast are welcome.
3. Cloutex, a cloud computing future enabler has just secured their first round of seed funding.  Cloutex is an Estonian tech startup, which connects and syncs various web applications such as e-marketing, CRM and accounting tools under one convenient hub. The United Partners, SmartCap and EstBan business angels seeded the start-up with $6000, 000.
4. Could you get everything important that you need to know about living successfully from a computer program? Ryan Dube seems to think so. In his 6 Life Habits That Programming Could Teach You Today  he speaks in flow charts, loops and program modules, in the same breath as paying off debt or buying a house.  How can your programming skills help in life skills by modeling some of the same principles?
5. 10 Incredibly Simple Things You Can Do To Protect Your PrivacyPassword protect your devices.  Put alerts on your name in Google; simple tasks that can be significant in protecting your privacy.
6. Adobe Brings 3D Printing Support to PhotoshopAmong the latest updates in Adobe, Photoshop users have the ability to design 3D models from scratch as well as being able to toy around with color, shape and angles.