With the skyrocketing popularity of Android and iOS operating systems, software developers got a whole new arena opened up. Many of the programmers have progressed to concentrate solely onto Mobile Technology Development. This is mainly due to the high demand as well as numerous lucrative ideas left to explore in the Mobile App world.

Exponential growth of smartphone users

As per the survey by eMarketer, the number of smartphone users across the globe crossed 1 billion almost two years ago. The expected number of smartphone users by 2014 end is 1.75 billion.

With smartphones, iPads and Tablets getting more accessible and less expensive day by day, the development potential for mobile apps is truly vast. The under-penetration in emerging markets like India and China in Asia shows that there seems to still a lot of steam left in the mobile app development industry.

The world of technology moves faster than the speed of light it seems. Devices are updated and software upgraded annually and sometimes more frequent than that.  Society wants to be able to function and be as productive as they can be as well as be entertained “now”.

Software companies must be ready to meet the demands of their loyal customers while increasing their market share among new customers. These companies are always looking to the ingenuity and creativity of their colleagues to keep them in the consumer’s focus. But, who are these “colleagues”? Are they required to be young, twenty-somethings that are fresh out of college with a host of ideas and energy about software and hardware that the consumer may enjoy? Or can they be more mature with a little more experience in the working world and may know a bit more about the consumer’s needs and some knowledge of today’s devices?

Older candidates for IT positions face many challenges when competing with their younger counterparts. The primary challenge that most will face is the ability to prove their knowledge of current hardware and the development and application of software used by consumers. Candidates will have to prove that although they may be older, their knowledge and experience is very current. They will have to make more of an effort to show that they are on pace with the younger candidates.

Another challenge will be marketing what should be considered prized assets; maturity and work experience. More mature candidates bring along a history of work experience and a level of maturity that can be utilized as a resource for most companies. They are more experienced with time management, organization and communication skills as well as balancing home and work. They can quickly become role models for younger colleagues within the company.

Unfortunately, some mature candidates can be seen as a threat to existing leadership, especially if that leadership is younger. Younger members of a leadership team may be concerned that the older candidate may be able to move them out of their position. If the candidate has a considerably robust technological background this will be a special concern and could cause the candidate to lose the opportunity.

Demonstrating that their knowledge or training is current, marketing their experience and maturity, and not being seen as a threat to existing leadership make job hunting an even more daunting task for the mature candidate. There are often times that they are overlooked for positions for these very reasons. But, software companies who know what they need and how to utilize talent will not pass up the opportunity to hire these jewels.

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Is a period of free consulting an effective way to acquire new business with a potential client?

The field of information technology is in many ways perfectly suited for entrepreneurship. Many highly successful enterprises started with a lone IT professional venturing out on their own and starting up their own company. If you have computer science skills and want to explore alternative options outside the corporate arena you should seriously consider going into business for yourself. Businesses may be more willing to hire you as a contractor rather than as a full-time worker. There are certain IT jobs that are perfect for individuals who want to be self-employed, they include:

• Working as a Consultant
Large IT departments are not as necessary for corporations as they were at the start of the internet era; this is partly due to the trend towards cloud computing. Consultants are often brought in to handle the need for tech expertise when companies downsize or eliminate their IT departments. A consultant may work for several different clients at the same time, be on call for various disciplines or be commissioned for specific projects.

• Web Entrepreneurship
The ease of building a website and the fact that web hosting is relatively affordable means that it does not take a lot of know-how to start your own online empire. You can sell products or services, or start your own online community. Another option is to start selling goods via auction sites or on sites that sell advertising space. You will need an understanding of marketing and of search engine optimization so that you can draw visitors to your site.

• Programming Apps for Mobile Devices
The future of the Internet is in mobile devices. Statistics show that much of the world will be using mobile devices and smart phones to handle their surfing needs in the near future. If you have the skills to program the apps used on these devices, you could be among those riding the wave of this trend.

It is not impossible to start an Information Technology company with very little startup capital. Getting it off the ground in terms of online visibility will require focus to detail, knowing your target market, a consistent campaign to build a client list and a solid reputation.

The consulting industry is fiercely competitive and nets between $130B and $150B a year. In fact, professional consultants earn more money than many lawyers, doctors and other professionals. 

Offering free consultations is a common way for a software consultant to seize new accounts. But is there a red flag where a consultant may be giving away too many services for free? The worst scenario for a professional software consultant is to offer free services to the client and then never hear from them again once they no longer need their help. 

Although having the best intentions, many people will waste a consultant's time (i.e., client ignores or rejects any suggested approaches or solutions given by the consultant and seek the services of someone who will do it cheaper or will attempt to do it themselves). Small business owners especially can be challenging to work with. Some clients have a tendency to jump into projects before having adequate resources to finish what they have started, decide to go in a different direction midstream, while others simply don't want to spend any money when getting professional services. It's hard to believe, but some clients actually expect to receive free services for life. To counteract this notion, a software consultant can draw the line by offering free services within a promotional time frame and then begin charging a fee for services rendered after that time.

A good indicator of what a client's true intentions are is to monitor their activity within a specified period to see if their consultation activity bears fruit in the form of a contract. One big red flag is non-commitment on the part of the client. If they seem indecisive or vague about what they want it may be time to move on. Although there are times when a free consultation results in a paying client years later, who can wait that long? 

Less of Your Time is Wasted When You're Upfront

After being burned, some professional software consultants no longer give free consulting. They find that clients are much more willing to follow their advice when they have paid something. In order to close an account, a happy medium can be agreed upon by both parties involved as a way to build a long term relationship with highly qualified prospects. 

A software consultant's work, knowledge, skills and time are valuable. They can offer a potential client general solutions instead of addressing specific challenges. If a specific topic of discussion, troubleshooting session or other issue needs to be addressed, the consultant can inform the client of any upfront costs to receive a particular service if they need further assistance. Really, a free software consultation (if one is given) should be presented in a very similar way someone would hand out samples of a product at a grocery store. A professional consultant ideally wants clients to see how they can benefit using their services on a trial basis with a pitch leading to more extensive services which would only be available if they sign a contract with their firm. 

 Red Flags