.NET Training Classes in Ontario, California
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9 December, 2024 - 13 December, 2024 - VMware vSphere 8.0 Boot Camp
9 December, 2024 - 13 December, 2024 - VMware vSphere 8.0 with ESXi and vCenter
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Businesses “Going Green” is so commonplace now it’s more than just an encouraging a trend; it’s become expected of companies big and small. In fact, consumers frequently place more of an obligation on companies to go green than they do themselves. The last few years—the infancy of what may turn out to be a green revolution—have really proven that there are many ways to go green, and that some of these ways are much more financially sound than others. But rather than providing a cut and dry list of green options and their pros and cons, I’d like to take a look at the bigger picture incentives for businesses going green and how consumers are responding.
What does it mean to be green?
Another blanket article about the pros and cons of Direct to Consumer (D2C) isn’t needed, I know. By now, we all know the rules for how this model enters a market: its disruption fights any given sector’s established sales model, a fuzzy compromise is temporarily met, and the lean innovator always wins out in the end.
That’s exactly how it played out in the music industry when Apple and record companies created a digital storefront in iTunes to usher music sales into the online era. What now appears to have been a stopgap compromise, iTunes was the standard model for 5-6 years until consumers realized there was no point in purchasing and owning digital media when internet speeds increased and they could listen to it for free through a music streaming service. In 2013, streaming models are the new music consumption standard. Netflix is nearly parallel in the film and TV world, though they’ve done a better job keeping it all under one roof. Apple mastered retail sales so well that the majority of Apple products, when bought in-person, are bought at an Apple store. That’s even more impressive when you consider how few Apple stores there are in the U.S. (253) compared to big box electronics stores that sell Apple products like Best Buy (1,100) Yet while some industries have implemented a D2C approach to great success, others haven’t even dipped a toe in the D2C pool, most notably the auto industry.
What got me thinking about this topic is the recent flurry of attention Tesla Motors has received for its D2C model. It all came to a head at the beginning of July when a petition on whitehouse.gov to allow Tesla to sell directly to consumers in all 50 states reached the 100,000 signatures required for administration comment. As you might imagine, many powerful car dealership owners armed with lobbyists have made a big stink about Elon Musk, Tesla’s CEO and Product Architect, choosing to sidestep the traditional supply chain and instead opting to sell directly to their customers through their website. These dealership owners say that they’re against the idea because they want to protect consumers, but the real motive is that they want to defend their right to exist (and who wouldn’t?). They essentially have a monopoly at their position in the sales process, and they want to keep it that way. More frightening for the dealerships is the possibility that once Tesla starts selling directly to consumers, so will the big three automakers, and they fear that would be the end of the road for their business. Interestingly enough, the big three flirted with the idea of D2C in the early 90’s before they were met with fierce backlash from dealerships. I’m sure the dealership community has no interest in mounting a fight like that again.
To say that the laws preventing Tesla from selling online are peripherally relevant would be a compliment. By and large, the laws the dealerships point to fall under the umbrella of “Franchise Laws” that were put in place at the dawn of car sales to protect franchisees against manufacturers opening their own stores and undercutting the franchise that had invested so much to sell the manufacturer’s cars. There’s certainly a need for those laws to exist, because no owner of a dealership selling Jeeps wants Chrysler to open their own dealership next door and sell them for substantially less. However, because Tesla is independently owned and isn’t currently selling their cars through any third party dealership, this law doesn’t really apply to them. Until their cars are sold through independent dealerships, they’re incapable of undercutting anyone by implementing D2C structure.
The innovators in technology have long paved the way for greater social advancement. No one can dispute the fact that the impact of Bill Gates and Microsoft will be far reaching for many years to come. The question is whether or not Microsoft will be able to adapt and thrive in emerging markets. The fact that Microsoft enjoys four decades of establishment also makes it difficult to make major changes without alienating the 1.5 billion Windows users.
This was apparent with the release of Windows 8. Windows users had come to expect a certain amount of consistency from their applications. The Metro tile, touch screen interface left a lot to be desired for enough people that Microsoft eventually more thoroughly implemented an older desktop view minus a traditional Start menu.
The app focused Windows 8 was supposed to be a step towards a greater integration of Cloud technology. In recent years, Microsoft lagged behind its competitors in getting established in new technologies. That includes the billions of dollars the emerging mobile market offered and Cloud computing.
Amazon was the first powerhouse to really establish themselves in the Cloud technology market. Google, Microsoft, and smaller parties are all playing catch up to take a piece of the Cloud pie. More and more businesses are embracing Cloud technology as a way to minimize their equipment and software expenses. While it does take a bit for older businesses to get onboard with such a change, start ups are looking at Cloud computing as an essential part of their business.
But what does that mean for Microsoft? Decisions were made to help update the four decade old Microsoft to the "always on" world we currently live in. Instead of operating in project "silos", different departments were brought together under more generalized headings where they could work closer with one another. Electronic delivery of software, including through Cloud tech, puts Microsoft in the position of needing to meet a pace that is very different from Gates’ early days.
The seriousness of their desire to compete with the likes of Amazon is their pricing matching on Cloud infrastructure services. Microsoft is not a company that has traditionally offered price cuts to compete with others. The fact that they have greatly reduced rates on getting infrastructure set up paves the way for more business users of their Cloud-based apps like Microsoft Office. Inexpensive solutions and free applications open the doors for Microsoft to initiate more sales of other products to their clients.
Former CEO Steve Ballmer recognized there was a need for Microsoft to change directions to remain competitive. In February 2014, he stepped down as CEO stating that the CEO needed to be there through all stages of Microsoft's transition in these more competitive markets. And the former role of his chosen successor, Mr. Satya Nadella? Head of Microsoft's Cloud services division.
Microsoft may not always catch the initial burst of a new development in their space; but they regularly adapt and drive forward. The leadership of Microsoft is clearly thinking forward in what they want to accomplish as sales of PCs have stayed on a continuous decline. It should come as no surprise that Microsoft will embrace this new direction and push towards a greater market share against the likes of Amazon and Google.
Related:
Who Are the Main Players in Big Data?
Is Cloud Computing Safe for Your Business?
Is The Grass Greener in Mobile App Development?
Tech Life in California
Company Name | City | Industry | Secondary Industry |
---|---|---|---|
Mattel, Inc. | El Segundo | Retail | Sporting Goods, Hobby, Book, and Music Stores |
Spectrum Group International, Inc. | Irvine | Retail | Retail Other |
Chevron Corp | San Ramon | Energy and Utilities | Gasoline and Oil Refineries |
Jacobs Engineering Group, Inc. | Pasadena | Real Estate and Construction | Construction and Remodeling |
eBay Inc. | San Jose | Software and Internet | E-commerce and Internet Businesses |
Broadcom Corporation | Irvine | Computers and Electronics | Semiconductor and Microchip Manufacturing |
Franklin Templeton Investments | San Mateo | Financial Services | Investment Banking and Venture Capital |
Pacific Life Insurance Company | Newport Beach | Financial Services | Insurance and Risk Management |
Tutor Perini Corporation | Sylmar | Real Estate and Construction | Construction and Remodeling |
SYNNEX Corporation | Fremont | Software and Internet | Data Analytics, Management and Storage |
Core-Mark International Inc | South San Francisco | Manufacturing | Food and Dairy Product Manufacturing and Packaging |
Occidental Petroleum Corporation | Los Angeles | Manufacturing | Chemicals and Petrochemicals |
Yahoo!, Inc. | Sunnyvale | Software and Internet | Software and Internet Other |
Edison International | Rosemead | Energy and Utilities | Gas and Electric Utilities |
Ingram Micro, Inc. | Santa Ana | Computers and Electronics | Consumer Electronics, Parts and Repair |
Safeway, Inc. | Pleasanton | Retail | Grocery and Specialty Food Stores |
Gilead Sciences, Inc. | San Mateo | Healthcare, Pharmaceuticals and Biotech | Pharmaceuticals |
AECOM Technology Corporation | Los Angeles | Real Estate and Construction | Architecture,Engineering and Design |
Reliance Steel and Aluminum | Los Angeles | Manufacturing | Metals Manufacturing |
Live Nation, Inc. | Beverly Hills | Media and Entertainment | Performing Arts |
Advanced Micro Devices, Inc. | Sunnyvale | Computers and Electronics | Semiconductor and Microchip Manufacturing |
Pacific Gas and Electric Corp | San Francisco | Energy and Utilities | Gas and Electric Utilities |
Electronic Arts Inc. | Redwood City | Software and Internet | Games and Gaming |
Oracle Corporation | Redwood City | Software and Internet | Software and Internet Other |
Symantec Corporation | Mountain View | Software and Internet | Data Analytics, Management and Storage |
Dole Food Company, Inc. | Thousand Oaks | Manufacturing | Food and Dairy Product Manufacturing and Packaging |
CBRE Group, Inc. | Los Angeles | Real Estate and Construction | Real Estate Investment and Development |
First American Financial Corporation | Santa Ana | Financial Services | Financial Services Other |
The Gap, Inc. | San Francisco | Retail | Clothing and Shoes Stores |
Ross Stores, Inc. | Pleasanton | Retail | Clothing and Shoes Stores |
Qualcomm Incorporated | San Diego | Telecommunications | Wireless and Mobile |
Charles Schwab Corporation | San Francisco | Financial Services | Securities Agents and Brokers |
Sempra Energy | San Diego | Energy and Utilities | Gas and Electric Utilities |
Western Digital Corporation | Irvine | Computers and Electronics | Consumer Electronics, Parts and Repair |
Health Net, Inc. | Woodland Hills | Healthcare, Pharmaceuticals and Biotech | Healthcare, Pharmaceuticals, and Biotech Other |
Allergan, Inc. | Irvine | Healthcare, Pharmaceuticals and Biotech | Biotechnology |
The Walt Disney Company | Burbank | Media and Entertainment | Motion Picture and Recording Producers |
Hewlett-Packard Company | Palo Alto | Computers and Electronics | Consumer Electronics, Parts and Repair |
URS Corporation | San Francisco | Real Estate and Construction | Architecture,Engineering and Design |
Cisco Systems, Inc. | San Jose | Computers and Electronics | Networking Equipment and Systems |
Wells Fargo and Company | San Francisco | Financial Services | Banks |
Intel Corporation | Santa Clara | Computers and Electronics | Semiconductor and Microchip Manufacturing |
Applied Materials, Inc. | Santa Clara | Computers and Electronics | Semiconductor and Microchip Manufacturing |
Sanmina Corporation | San Jose | Computers and Electronics | Semiconductor and Microchip Manufacturing |
Agilent Technologies, Inc. | Santa Clara | Telecommunications | Telecommunications Equipment and Accessories |
Avery Dennison Corporation | Pasadena | Manufacturing | Paper and Paper Products |
The Clorox Company | Oakland | Manufacturing | Chemicals and Petrochemicals |
Apple Inc. | Cupertino | Computers and Electronics | Consumer Electronics, Parts and Repair |
Amgen Inc | Thousand Oaks | Healthcare, Pharmaceuticals and Biotech | Biotechnology |
McKesson Corporation | San Francisco | Healthcare, Pharmaceuticals and Biotech | Pharmaceuticals |
DIRECTV | El Segundo | Telecommunications | Cable Television Providers |
Visa, Inc. | San Mateo | Financial Services | Credit Cards and Related Services |
Google, Inc. | Mountain View | Software and Internet | E-commerce and Internet Businesses |
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The Hartmann Software Group understands these issues and addresses them and others during any training engagement. Although no IT educational institution can guarantee career or application development success, HSG can get you closer to your goals at a far faster rate than self paced learning and, arguably, than the competition. Here are the reasons why we are so successful at teaching:
- Learn from the experts.
- We have provided software development and other IT related training to many major corporations in California since 2002.
- Our educators have years of consulting and training experience; moreover, we require each trainer to have cross-discipline expertise i.e. be Java and .NET experts so that you get a broad understanding of how industry wide experts work and think.
- Discover tips and tricks about .NET programming
- Get your questions answered by easy to follow, organized .NET experts
- Get up to speed with vital .NET programming tools
- Save on travel expenses by learning right from your desk or home office. Enroll in an online instructor led class. Nearly all of our classes are offered in this way.
- Prepare to hit the ground running for a new job or a new position
- See the big picture and have the instructor fill in the gaps
- We teach with sophisticated learning tools and provide excellent supporting course material
- Books and course material are provided in advance
- Get a book of your choice from the HSG Store as a gift from us when you register for a class
- Gain a lot of practical skills in a short amount of time
- We teach what we know…software
- We care…